Against general pullback trend and ultimately polycrisis, electronic trade It is rising in Spain. The latest analysis of the National Markets and Competition Commission (CNMC), companies selling online In the first half of the year in the country, they grew by 30% and reached 33 billion 800 million Euros and they started to arrive just in spite of the summer. layoff news In this industry around the world (a trend that has recently spread to big names like Amazon, eBay or Zalando), a more recent analysis shows that this channel has more followers than ever before in Spain.
Barometer released this week adevintaowner company milan, cars.net, motos.net, photo house, habitat And information jobs, reflecting that 97% of the sample contacted purchased or sold a product or service over the Internet in the last year. The rate was eleven points lower than the previous year. In addition, 67% of these consumers online trading regular, which is 15 points higher than the same analysis in 2021. After surveying 5,000 people in December and comparing the results with the activity recorded by their portal, the group came to this conclusion and put this strain on the inflationquelled recent doubts about ‘online’ trading.
“Consumers saw an opportunity to perform their transactions in electronic commerce in a more economical, agile and practical way,” he explains. Adevinta CEO in Spain, Rome Camp. “Moreover – the report points out – ‘e-commerce’ has become an ally to alleviate the effects of inflation on the family economy.”
This directive indicates that 80% of the people consulted do not want to buy online in the current economic situation (especially generation z And “Generation Y”) and 67% admit that buying online is their priority strategy look for better prices. In fact, about four-tenths of these consumers directly attribute their increased use of this channel to inflation.
a matter of comfort
Instead, the president Col·legi d’Economistes de Catalunya Retail Commission, Nuria Beltransees a comfort issue in this growth rather than price. “You can find anything, you don’t have to move…” says this expert, listing it based on the latest research he has collaborated with. “Evolution is natural, it gives us a relief. access to more offers already compare pricesand people are getting more and more digital, there was a technological hurdle that we overcame, it makes sense that it will grow,” says Beltrán, who firmly associates global problems with expectations that the industry will grow much larger. covid pandemic.
In this sense, his impression is that inflation both accelerates the establishment process of the sector and slows down the purchasing processes. “There is more and more polarization in Turkey” consumption patterns And in presence“explains that this person in charge of the Col·legi d’Economistes justified the coexistence of both truths.
collateral damage
In any case, according to Adevinta, the overall price increase was also reflected in other phenomena in this sector. Inside milanModels Campa, demand up 4% used categories More popular; inside cars.netbe my guest interest in used cars; And photo house, difference between purchase and lease demand due to hardening of mortgages and inflationary tensions. “In 2022, we witnessed the definitive consolidation of electronic commerce, influenced by the context of inflation. Sustainability Campa has become a heavy criterion both when choosing the product and in the purchase decision in the channel from which it is purchased,” said Campa. economical situation And “environmental awareness” will continue to set trends.