This recession and the threat of crisis It hasn’t caught the consumer yet. Spanish retail trade recorded in January 7.1% more sales than the previous yearIt positively chained its second month after a slow and even declining autumn. This is also reflected in the data released on Friday. National Institute of Statistics (INE), which leaves good news in this sense, but also shows that; the wound in the food area is not yet closed.
According to this radiograph, 0.8% less food products were purchased in January than a year ago, and this is the fifth consecutive month that the rate is lower than the previous year. it should be taken into account that Food prices started to rise alarmingly in Apriland this reached unprecedented heights in the following months. The only good news is that this negative gap in food intake is shrinking: Where INE announced a 0.8% drop today, it was close to 4% in the previous three months.
Therefore, the overall reading is positive. First, because overall consumption progress is more than three points better than December. In fact, it’s the highest rate since May 2021. Second, because the ratio stays almost the same when subtracted. consumption at gas stations (an indication that clearly contains fuel expense). And finally, because food is the only segment with a negative number.
Sales Campaign
What has grown the most is the purchase of what INE describes as ‘personal equipment’ (fabrics, dress, shoe, cosmetics…), an industry that posted 23% more sales in retail. This backlash is common on these dates involving both. Purchases associated with Kingslike saleshowever, it far exceeds what the same statistics have shown in previous months and is also generally very convenient for consumer consumption. Black Friday And Christmas.
This confirms the main predictions. Spanish trade associationsenvisioning a Christmas campaign that was already at the height of its pre-Covid.
In terms of buying places, the type of business with the highest sales increase in Spain in January, small chains (12.4%), followed by big chains (9.8%) and large surfaces (9.1%) and single location business (2.4%). Big chains and department stores won in December. And a year ago, single-location companies even slashed their sales.