chinese technology Honourpreviously owned HuaweiIt wants to consolidate and grow locally in the long term through collaborations with other companies and its own teams in all markets in which it operates, with Spain as “highest priority” for the company.
CEO of the company, George ZhaoHe expressed this in an interview with EFE on the occasion of his visit to Spain, which he visited to attend the Mobile World Congress (MWC) held in Barcelona from Monday, February 27 to Thursday, March 2. .
The technology firm, which has completed its second year as an independent company, is now “Become a local operator with a crazy strategyl” and alliances with other companies that allow it to consolidate itself in the markets in which it operates in the long term.
In the case of Spain, Honor started operating in the country in August 2021 as follows: A brand independent of HuaweiSelling its mobile division to a consortium of Chinese investors at the end of 2020 “to save the industrial chain”, as announced by the tech company at the time, following the United States’ trade veto.
Return to the Spanish market as an independent company, where they do not face “special challenges” and focus on building a “real team” that they expect to grow soon.
A showcase for Spain, Europe and Latin America
Actually, Spain is the “highest priority” for the company, as it is a showcase “not only in Europe but also in Latin America.”therefore they are “really committed to long-term operations” in the country.
While Zhao did not provide data on the company’s investment in Spain and Europe, he did confirm that they were. Resource allocation at European level for device design, advertising or training of young talents.
When it comes to the sale of mobile devices, Honor’s CEO assured that they are not “in such a rush to grow spectacularly” in Spain. if they manage to put the consumer “at the centre”, the market will give them a “good return”..
Actually, The company launched the Honor Magic Vs, the first folding device on the Spanish market, within the framework of the MWC in Barcelona., with the goal of putting “one per year” of this type on sale from now on. They also introduced the Honor Magic5 series.
Raises “within reason”
Honor wants to build on this strategy after mobile phone shipments fell by nearly 11% in 2022, marked by massive layoffs at major tech companies and bringing the industry to 2013 levels, according to data from IDC consulting.
In the first case, George Zhao assured:they will try to give “best to avoid this situation” from e companywork that has not happened “by now” protect not only your employees but also your partnersbecause the industry “needs cooperation and mutual support”.
Regarding the market pullback, Zhao believes the industry has become “slightly conservative,” so it’s necessary to consider “what kind of innovative products can be brought to market” to bring consumers back into stores. Otherwise, he warns, a “negative cycle” will occur.
Regarding the possible price increases, the manager evaluated these as “reasonable increases” in Honor’s case and argued that when compared to competitors’ products, it can be said that: “in no case” they increase the value of the device, not the price.
Latin America is also in the limelight
Globally, Zhao has confirmed this The company’s focus is also on Latin America.already have local teams in Mexico, Peru, Chile, Colombia and Central America.
“All of these markets have developed more than we expected, so we saw great potential,” the manager said.
Yes definitely, Zhao excludes the company from entering the US market for now, because it’s a “high-end” market, they “need more preparation for it”. That’s why the company plans to initially focus on key markets, though it warns that “if we can do our job very well in Europe, the next step will be the United States.”