This Private Banking It is a business area to which financial institutions are committed. rich customers. Specifically, it is normal for them to exceed. million euro assets and products and services that are hardly accessible to the rest of the population are designed for them. Strategies vary by situation. customer profile that every being desires.
banc sabadellfor example, he adapted his plans to add and attract more users based on a survey in which they counted their demands. One of them is the proximity network. Beginning with half a million euros in assets involved in private banking and one million euros in inheritance, the wealth has multiplied. From 9,800 to nearly 30,000 customers In Catalonia, he explains in a few months Xavier Castells, the person responsible for this work in the community. This evolution places this line of business among those that will enable the bank to grow. Some were customers who had already received this special treatment and others are new. It plans to attract more than 2,200 customers in this segment in Catalonia that year, about a third of what was achieved in Spain; and a legacy of approximately 194 million, up 8% and almost 4% respectively.
Managed business volume in private banking in Catalonia 9,000 to 16,000 million euros. Bank-wide, total asset volume is currently $36 billion and is expected to grow 7-8% this year.
more personal
Strengthening this business has led to a decrease in Catalonia from 52 dedicated to such clients to about 180 (from 175 to 482 at the whole bank level). The profile of this business’s customers is as follows: People aged 60 to 65 years Castells says that although there have been certain cases of wealthier clients, they have been saving for their lifetime.
The asset began already in 2018 with the preparation of the staff. for MiFID II (all staff dealing with it are level 2 and the vast majority hold the ‘European Financial Planner Adviser-EFPA-) and MiFIR, regulations that strengthen investor protection.
The analyzes made as a result of the surveys conducted with more than 2,000 current and potential customers have changed the model, unlike traditional private banking, and focused on the service available in Turkey. the different channels that the financial institution network has with any of its branches and with the support of the strategic partner of the business, Amundi Asset Management and their own funds and those they produce for Sabadell AM.
Sabadell, the private banking brand Sabadell Urquijo (the result of the acquisition of Banco Urquijo in 2006), has decided to split the personal banking segment and separate clients who need advice because of the types of products they have. In total, about 63,000 customers switched to private banking, which now has 93,000 customers across Spain.
A subdivision has been made in this segment as well. Customers with assets of less than one million Euros (half a million), of which approximately 78,000 nationwide, are integrated into what is called private banking; and those with more than one million euros in the wealth sub-segment of about 15,000 people.