This group sports brand inditex oysho announced Opening of its first store in the UK. Despite the fact that the British Isles are not exactly experiencing a good economic period, the Galician fashion giant is committed to strengthening its international image in cosmopolitan London, which is a good showcase for consolidating ambitious future strategies in online sales. In a brief statement, the brand justifies the launch in its strategy of “reaffirming the drive towards the world of sports and reinforcing the brand’s renewed image and concept of the new shopping experience.” Against the background of such convoluted discussions, there is a need to optimize store openings where there are good prospects for international omnichannel growth. Inditex manages more than a hundred physical stores in the UK, which is half of Zara.
The store is located at: Westfield London Shepherd’s Bush shopping center It has a sales area of 330 square meters, divided into two floors and with an eight-meter-high glass facade.
The “new purchase argument” that Inditex offers to customers is that the customer is interested in a new garment organization. The most technical collections are displayed on the first floor, while the ‘lifestyle’ and leisure collections are displayed on the second floor. The store has free Wi-Fi and three automatic payment terminals that allow you to independently complete the purchase. The store also offers ‘click and buy’, ‘delivery to store’, allowing you to buy ‘online’ and pick up your orders at the point of sale. The customer can save the purchase receipts in digital format.
Oysho adds 457 stores It is present in a total of 56 markets, in 48 countries with its online store and in 169 countries with its international version. oysho.com. Zara opened a flagship store in London’s Battersea, a fast-growing area near the Thames, last year. Despite high installation prices, Inditex’s policy of maintaining flagship stores, the brand’s promotional letter, makes London an unforgivable destination for a global fashion firm. The UK also took part in Zara Secondhand, the group’s first resale service, last year called to be key at a time when the circular economy is essential to achieving its goals of improving the environmental image of the textile industry and fashion. .