Under the direction of Alessandro Salem, the new stage of Mediaset will also feature reality shows and dating shows. The audiovisual group announced this Friday Signing of María Zambrano as new director of Reality and Dating formatsA department that will form part of the Content Production Division, coordinated by Jaime Guerra.
zambrano will participate in the development and implementation of these important free television formats Mediaset is an example of the success of this genre in our country through España’s main channels, Telecinco and Cuatro.
He graduated from the University of Sevilla with a Bachelor of Information Sciences and has been linked to the entertainment world for 20 years with Zeppelin TV (Grupo Banijay). It has been during this time ‘¡Fama a Bailar!’ On Cuatro and Movistar+, ‘This house is a ruin’ on Antenna 3 or ‘Big Brother‘, ‘Big Brother VIP’ and ‘Secret Story’ at Telecinco.
Worked outside of Spain In Portugal as executive producer of ‘Big Brother’ and consultant of ‘La Casa de los Famosos’ for Telemundo. He has been leading the creative space of Zeppelin TV since 2022, working on the development of projects as Director of Content. In fact, the last audiovisual project he was a part of was the TVE competition ‘Todos contra 1’, which he executive produced.
The signing of Zambrano is part of the restructuring process that Salem has embarked on since he was appointed CEO of Mediaset. A few days ago, YOTELE previewed privately dismissal Gemma Carrasco (former deputy director of current affairs programs), Mariano Blanco (Carrasco’s direct boss), Baldomero Toscano (formerlydirector of entertainment programs) and Miguel Santiago Villa (former responsible for new projects).
In addition Continuity of Manuel Villanueva Mediaset was also recently appointed managing director of content. Sandra FernandezFormer director-general of media in the Community of Madrid, the government headed by Isabel Díaz Ayuso, replaced him as new director of communications Mirta Drago in position after two decades of disagreements with the media.