The new Imserso itinerary. HE State decided to give back to the competition who is distributing senior travel mega contract for increase the number of targets and above all, conditions for prioritize quality from service. Almost 40 years have passed Philip Gonzalez Launches ‘Imserso trips’ promoting active and healthy living neutralizing the elderly and also the phenomenon seasonal so-called ‘low season’ tourism. In this period, tourism ceased to be a tool. luxury within the reach of few –then many people went to see the beach for the first time thanks to Imserso– recurring activity for the vast majority. the government has decided modernize in the new annual and extendable tender with an approximate estimated value 300 million € for 900,000 seats.
distributed in this competition. three group excursions –mainland coast, island coast, and inland tourism remain unchanged–. Until now, lowest price prevailed While providing services to which companies, what will make a difference now? quality. What is meant by higher quality? A more offers of single rooms (Previously they represented 2% of the bid, now they aim to be 10%), best hotel category, better accessibility, more varied and healthy diet, a transport faster and more convenient or a more municipal supply for customers to use diversify the offer among other examples.
But it’s not just that. In the new restriction offer will be extended With over 70,000 new locations experiential tourism destinations, It is expected to reach 25% of the total, accounting for 16% of supply so far. Includes new catalog All provinces and their respective capitals —34 newuntil you complete the 52 that exist in total–, Nature tourism with 19 new routes to destinations such as Sierra Nevada, in Granada; the Sierra de las Nievesin Malaga or Ríos Lobos Canyon Natural Parkin Castilla y Leon. Moreover, and almost pilot project relevant, to be included 10 cultural circuits with certain thematically marked routes such as literary, musical itineraries or theater festivals.
In addition, it is also record favors with more facilities like You will be able to enroll in the program after winning the retired category. (so far there was a set period and if the traveler retired later he had to wait for the next year) or a electronic coupon Instead of paper that users have to stamp at the hotel.
The tender will be annual for now. next season 2022-2023, for the total price 300 million €in line with what was common in other years, although the Executive argued that it was a 14% more than the previous year. A part of this amount is borne by Imserso (about 23%, equivalent to a public budget of around 70,000 million euros) and the rest is paid for by travelers. in the absence of knowing Unit PricesAccording to ministry sources giving the order, some increase is likely for users this year, although it will not exceed the increase in pensions this year. Ione Belarra.
The goal of the government is to bring in a new one. offer terms –designs finished– Council of Ministers for confirmation as soon as possible. From there, it will be released for the competition next seasonwith Possibility of extension for two more lessons –the entire contract will amount to approximately 900 million euros– one and a half month period to bid. In any case, the Government signs September as the deadline for finalizing the tender, so that In October, the elderly can start traveling, as usual.
The inclusion of the changes has been worked on and agreed with the advisory bodies with which the Institute works. Council of State for the EldersIn addition to working meetings with the main employers of the tourism and hospitality industry. The program has been on the agenda for years. lack of modernization for himself, as well as for low competition –same companies always win, as temporary partnerships (UTEs) world plan Bringing together different companies in the tourism value chain such as Iberia, Alsa and IAG7, as announced by the National Markets and Competition Commission (CNMC) in a report a few years ago. The government claims that the great complexity of the program and the large number of workers have changed the competition in this sense.