MAPFRE at Mobile World Congress (MWC), news and upcoming launches of innovation in three areas: customer experience, mobility and digital health.
The Insurer is present in the event with its own area within the framework of the Agreement. Barcelona Health Center -within the 4Y4N space dedicated to startups and the entrepreneurial ecosystem-. The company leveraged its presence at the world’s most important technology congress to value the open innovation model (MOI) and present its latest innovations powered by technology.
Thus, MAPFRE has presented different advancements based on its use. Artificial Intelligence (AI), with the aim of improving the customer experience. Among them is AMI, its first virtual assistant via conversational AI, which opens a new channel of communication with customers and improves interaction with them as it reduces response times and helps them get to know them better thanks to the analysis of virtual interactions.
The company also presented its progress in this area. digital verification during recruitment. In this case, it uses artificial intelligence in image recognition to gather the necessary information, simplifying the processing and data collection processes. Thus, it provides shorter response times and greater management agility, making it possible to increase customer satisfaction by simplifying the often time-consuming processes.
This tool has been available for auto insurance for some time and will soon be expanded to assess and capture risks in the pricing and contracting of business insurance. an important challenge “This is because the uniformity of these organizations is much less than that of cars,” confirms Juan Cumbrado, Director of Innovation at MAPFRE ESPAÑA.
Artificial intelligence is also used in the crane traceability service provided through the MAPFRE application, so that in case of an accident, the customer can see where the crane that comes to service is located, always knowing how far you are and your estimated time of arrival. In addition, the customer reduces waiting times by requesting roadside assistance in case of breakdowns and battery problems from the MAPFRE application.
Securing new forms of mobility
In the field of mobility, MAPFRE has recently introduced its first insurance for electric scooters. moreSkatesannounced through Verti that it is working on an industry-leading launch: individual mobility insurance that will focus on protecting the person no matter what vehicle they use for travel. Undoubtedly, this is one of the prominent innovations of the company this year.
To be sure, Verti will also soon update its Verti Driver application, a pioneering concept-based tool. ‘pay as you drive’, This rewards good drivers by watching their rides, so they can get up to 40% discount on renewing their insurance. More than 57,000 drivers have downloaded this app and made more than 330,000 trips.
In its commitment to sustainable mobility, MAPFRE has made the Gama Cambio available to its customers since 2021; This is insurance for electric vehicles and plug-in hybrid vehicles specially designed to meet the specific needs of such vehicles. Aware of the environmental challenges associated with electric mobility, the company is conducting a pioneering research project developed by CESVIMAPMAPFRE’s R&D center is integrated into the MAPFRE Open Innovation innovation model.
Called BATRAW, the project aims to develop technologies and processes that help recover minerals in electric vehicle batteries so that they can be reused when they are no longer usable because they are depleted or damaged. life reassembles them in the manufacture of new batteries. The venture is part of the circular economy and is subsidized by the fund. horizon europe for help R&D of the European Commission
Bet on digital health
Health is another major axes of innovation at MAPFRE. In this field, the company’s innovations are continuous in order to respond to the increasing demand of customers in the field of telemedicine.
Accordingly, the company has just renewed its application. Healthembracing all innovation and digital experience herb extractMAPFRE’s digital health platform makes use more intuitive and with more complete content.
In this strong commitment to telemedicine, MAPFRE has launched an innovative digital physiotherapy pilot in collaboration with Trak, an innovative initiative to deliver a pioneering service in its field. Own medical centers in SpainBased on Artificial Intelligence that allows patients to be treated remotely without traveling from their own homes.
In this way website/app, patients can receive personalized treatment online from their computers, tablets or smartphones, virtually and with voice-guided therapeutic exercises. That way, they’ll get instant feedback to find out if they’re doing the exercises right, and then get a report through the app with the progress of their recovery, supervised by the doctor they’ll contact directly. through this channel
In addition, patients can also perform video consultations They can meet with their physical therapist and even send them videos of the exercises to make sure they’re doing it right.
“With this innovative service, we explore the phygital concept, a trend that has succeeded in elevating the user experience through a mix of physical (offline) and digital (online) aspects,” he says. Juan Cumbrado.
MAPFRE’s digital health platform Savia also introduced important new features at MWC, which it will include in the coming months. says “news” Pedro Diaz Yuste “To gradually adapt our medical services offering to patients’ needs, which is the result of active listening from the company,” said Savia CEO.
This is how the Personal Doctor, who reproduces the personalized examinations we are accustomed to in the virtual environment and is included in the subscriptions, was born. Savia Basic Personal Doctor And Private Doctor Savia Premium Plus.
This digital personal doctor, which is about to be put at the service of users, monitoring of patientsTo provide them with a personalized service through video consultation, telephone and messaging. In this way, patients can always receive care from the same specialist.
The personal medical management team will help the doctor proactively monitor the health status of their patients, guiding and advising them through all processes and needs that arise. Savia’s personal physician will be able to access the patient’s clinical history and write prescriptions online, thus improving their experience, which is Savia’s main goal. The patient will be able to personally choose their doctor and will have unlimited scheduled video consultations as well as unlimited messages with response waiting time. Between 24 and 48 hours.
Another project that Savia is working on is digital Hospital, where users can find face-to-face medical services, emergencies, video consultations of specialties, analysis and tests from both online and personal doctors in the same area. The aim is to create a comprehensive health concept that can be accessed 24/7, 365 days a year.
Pedro Diaz Yuste, CEO of Savia, wanted to highlight how the company has been a pioneer in development “Digital health services that go beyond a call or chat and serve to make people feel that their health is cared for and protected at all times”. A service that companies can also use to protect the health of their employees; this is crucial to retaining talent and increasing prosperity in the company today.”
In the framework of 4Y4N, MAPFRE hosted several sessions that were republished directly in the stream during its 27th, in which they discussed: Technology as a way to humanize customer relationships with Startups Saturn Laboratories; How technology is helping people improve and care for their health through MAPFRE’s Trak initiative; Savia and Docline on the challenges of Innovation in digitizing medical professionals and Customer Experience with Artificial Intelligence at MAPFRE. Real use cases with Google.