Catalina Cladera is the protagonist of a meeting held in Madrid to address the major challenges facing the island in advancing the sustainability of tourism.
Cladera remembered last year 13 million tourists chose Mallorca as their destination and warned that “you can’t die of success”, he valued the work done to position the island as a leading enclave in sustainable tourism. And he pointed out that sustainability should be understood not only from an environmental perspective, but also from an economic and social perspective. “Tourism will be sustainable or not,” he said.
Event organized by EL PERIÓDICO DE ESPAÑA in Madrid Majorca, cultural destination. Another step towards sustainable tourismincluding a conference by Catherine Cladera and an interview with journalists from Prensa Ibérica.
One of his main arguments revolved around the need to overcome traditional holiday tourism: “We understood that all tourism in Majorca should not come close to the warmth of the sun and beach”. The Island Council is committed to the new traveler “who seeks quality experiences with an open mind and fills their suitcase with experiences and memories”.
deseasonalization
Cladera underlined that institutions are working to advance sustainable tourism. “Mallorca seeks to add attractions to an increasingly demanding visitor”, but also requires a model that allows the citizens of Mallorca to find a balance between the visitor’s needs and the needs of those residing there so that they can fully develop their living projects. “Achieving this balance is crucial to the survival of tourism as an economic engine and is part of our work from Consell de Mallorca,” he said.
asked Armand HuertaOn the priority of seasonal adjustment of tourism in Mallorca, Iberian Press Communications Director Catalina Cladera was in favor of “regulating flows, seeking quality tourism, lowering the summer curve and extending the season”. Stating that Mallorca is interesting in every season of the year, Uğur emphasized that its product can be used not only for holidays, but also in areas such as culture, nature and sports.
Participated in the talk after the conference Marisa Goni, manager Majorca Newspaper, by Prensa Ibérica. Knowing about current events on the island, Goñi spoke of moderation in cruise ships’ arrivals – “the city’s breaks are less busy to ensure a pleasant experience for visitors” – and the arrangement of vacation rentals for multi-family buildings. Palma as an example of concrete measures recently adopted to advance sustainability.
also promised Josep Maria Palau magazine editor TripA publication by Prensa Ibérica highlighting the environmental steps the island is taking to replace, for example, diesel boilers with systems that reduce carbon dioxide emissions. Cladera assured that Mallorca “wants to be a cornerstone for environmental sustainability” and that the Balearic Islands “want to be a pioneer in measures to prevent the worst impacts and the implementation of renewable energy and sustainable mobility”.
Less tourists, more spending
Armando Huerta a PİMEM report, The federation of small and medium-sized companies in Mallorca points out that while spending by foreign travelers on the island is increasing, the number is decreasing. When asked if this trend is in the direction Mallorca needs and the kind of policies Consell is pursuing to curb tourist saturation, Cladera replied, “that’s the way.” searching” better quality tourism with higher added value and with which we can reduce the number of tourists and at the same time continue to grow”.
In short, a tourism that escapes massive and uncontrolled influx, with fewer tourists, but with greater purchasing power and greater spending capacity.
economic locomotive
The president of Consell de Mallorca, both at his conference and in an interview with journalists from Prensa Ibérica, epidemic crisis«The whole of Mallorca and the Balearic Islands is today Economic engine of recovery in Spain».
referred to the instability it created. armed conflict in Ukrainehowever, he highlighted the prospects for economic revitalization existing in the Balearic Islands: “No autonomous community has experienced the same intensity of recovery of economic and employment values.”
assured that it was a guess. GDP growth This year is above the average in both Spain and the euro area, and recalling the BBVA forecasts announced this week, point to a growth of 3.1% in 2023 and 3.2% in 2024 for the region. This doubles the growth forecast for the Spanish economy,” he added.
Cladera also boasted about the labor market figures, emphasizing that the pre-pandemic numbers had recovered and exceeded both due to Social Security and the decline in unemployment in his home country. i remembered this In January, the Balearic Islands were the only Hispanic community where the number of people signing up for SEPE decreased..
In this context, Marisa Goñi read the headline on the front page of her headline this Wednesday: “Tourism companies go on a ‘hunt’ for workers in the summer for staff.” With this, Goñi showed that even those working in Mallorca are needed. A message endorsed by Catalina Cladera: “We are almost fully occupied; Last season, we already noticed a shortage of workers in sectors such as accommodation and transportation.
social democratic recipes
Cladera assures that Mallorca is “leading the economic recovery in Spain while a social shield is in place to mitigate the effects of inflation, without losing sight of our main sustainability goal.” This was one of the main messages in a speech in which he insisted that the transition to a more environmentally respectful socioeconomic system should serve “to create wealth by preventing the emergence of new social inequalities.”
In this sense, he wanted to draw attention to the contrast that, according to him, existed between the management of the current economic crisis and the one that characterized governments during the 2010 financial crisis. the social democratic prescription is more effective and beneficial for the general interest than the ultra-liberal and austerity right”.
Cladera underlined the final endorsement. Balearic Islands Tourism Lawfocuses on axes such as social and economic sustainability, environmental sustainability, regional sustainability and administrative modernization and simplification.
Arts and Culture
Catalina Cladera, who went to Madrid to support Majorcan artists and gallery owners in the exhibition fair arcIn his speeches, he underlined the valuable contribution of the island to the world of art and culture.
We are proud of the four galleries exhibited in Madrid this year (Baró, Kewening, L21 and Pelaires), “the island’s cultural heritage, history, ancestral and more recent festivals, and the identity of Mallorca today form a new and exciting attraction that we plan to bring new perspectives to,” he said.
Cladera underlined the enormous value cultural tourism represents on the island, after Armando Huerta reminded in one of his questions that Mallorca is a historic region. Crossroads in the Mediterranean and heir to the cultural residues of very different peoples.
Consell president recalled Tramuntana mountain range UNESCO heritage is a cultural sight and has inspired poets, musicians and painters for centuries. He reminded the attendees of the meeting that the streaming Through EL PERIÓDICO DE ESPAÑA, “Mallorca is a paradise where Joan Miró fell in love”. And he had words that praised figures like Miquel Barceló or Agustí Villaronga. “We are a world-class cultural destination working to advance sustainability,” he concluded.