New brand. traditional insurance companies West Catalan Group (Insurance Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao and NorteHispana Seguros) will be combined into a single entity that will operate under the brand. West. With this operation, the family company is starting the corporate simplification process that the insurance group started with the integration of business and service platforms and then continued with the standardization of its products.
According to the company, the goal is to achieve “a more agile organization that responds quickly and effectively to market demands while optimizing processes.” The merger of companies will be carried out in two stages. First of all, probably eventually
It will come into effect from 2023 Corporate merger of Seguros Catalana Occidente, Plus Ultra Seguros and Seguros BilbaoIt will start operating under the Occident brand. In a second phase planned to be carried out later, at the same time, NorthSpanish InsuranceS.
After the merger process of the four companies was completed, Occident It will serve more than 4.5 million policyholders through a network of 15,000 mediators, more than 1,300 offices and approximately 2,700 professionals. (experts and mechanics, among others).
According to the CEO of Grupo Catalana Occidente, Hugo SerraWith the new brand, they will try to convey the “values of trust, proximity and professionalism” that characterize them. The process of creating the new brand, including market research, was carried out with the advice of the agency specialized in ‘branding’ of Mucho. Integration of brands under the same name It ends a process that started years ago with the application of the same symbol., besides its own typography, in all companies; The symbol is a representation of a crossroads, of several entities coming together in a success story.
The company received the family business of the year award this week as part of the ‘Empresa de l’Any’ 2022 awards given by EL PERIÓDICO from the Prensa Ibérica group. The group has been in the hands of the Serra family (current CEO is the president’s son, Josep Maria Serra) for nearly 75 years. Hugo Serra is from the third generation, that is, the grandson of the founder. This year, the company significantly increased its presence in the national funeral sector and entered the Portuguese market by closing the acquisition of Mémora, Spain’s largest funeral home, for 400 million euros.