A magical night. And in most cases, it is the least result. Because the final of the American Football League (NFL) It is much more than a sports competition. For millions of Americans, it’s the perfect excuse when it comes to sharing a table and tablecloth with family or friends, just like the Champions League halfway across Europe. That auspicious evening that consumed all the energy in the United States avocado produced by Spain in a year. In the form of guacamole and of course accompanied by nachos.
“We in Spain want to have an event of this magnitude, like the Champions League or the King’s Cup, linked to avocado consumption,” he says. Enrique Colilles, director of the Trops cooperative. With around 3,000 partners in the Axarquía region and other regions such as the Guadalhorce Valley or the Granada Tropical Coast, this organization markets most of its Spanish production as it has added divisions to its first headquarters in Alicante territory or in different regions in southern Portugal.
Producers malagueños They imagine that guacamole consumption, as in the United States, is participating in a global event. For some, it acts as an incentive to spread the extraordinary nutritional properties of a fruit. “new green gold”. In fact, no other platform has a more daily and global impact on social networks than Instagram, probably because of its distinctive green color.
It is also one of the most consumed fruits by athletes and those who see their personal trainers as true gurus in physical care. Conscious and healthy eating. At a recent Sabor a Málaga forum held within the H&T Hall, several of the state’s Michelin-starred chefs said, “This has been proven by numerous studies supporting the extraordinary properties of avocado.”
February consumption of guacamole in the United States, On the occasion of the Super Bowl, pop the prices. And Spain is also experiencing a rebound around this time as this market determines the global equivalent of this fruit. This is how Colilles expressed it yesterday. While the habit of eating guacamole on that night of busy broadcasts was already ingrained, Obama contributed to making it a true fashion in his time. According to historians, the image of the president eating nachos with guacamole triggered demand.
productivity
On this side of the Atlantic, he imagines the possibility that some internationally renowned personalities will choose the King’s Cup for basketball, as an example of Unicaja’s repeat win to “show and prove” that avocado is an ideal complement to the athlete. and anyone who wants to eat healthily. Because consumption of fruits and vegetables, as well as legumes, is the best alternative to animal protein. In the midst of the sustainability debate, it is also remembered how much water a beef steak requires.
Avocado at this time of year is around 2.50 euros per kilo, well above the price of around 2 euros it reached in the spring last season, The current concern of the industry, loss of productivity.
And the drought is wreaking havoc as in the olive grove. In certain areas of the Vélez river valley and Benamargosa, the losses in terms of yield in kilograms are more than 50%, making the season “very bad” for producers. There’s a drought La Viñuela reservoir at record high this time of year and extended over time without significant precipitation forecasts to correct the trend sustained over the past two years.
This concern has been expressed in recent days by spokespersons of the state’s main agricultural associations Asaja, COAG and UPA, who reminded them of the need to step up complementary measures for the use of reclaimed water.