The most popular Valentine’s Day gifts in 2023 are wireless headphones and smart speakers. At the same time, more than half of the purchases made on the eve of February 14 were wireless headphones. These conclusions were made by MegaFon specialists after analyzing sales of gadgets in their online store on the eve of the holiday.
However, sales of gadgets in the MegaFon online store are still growing – on the eve of the holiday they increased by 20%. In 2022, Apple smartphones took the first place in the purchases of men and women until February 14. This year, buyers preferred more affordable models from Honor, JBL and Xiaomi, and the American brand took only fourth place in the ranking of popular gifts.
In second place were smart speakers. Leadership for Yandex. station.” While men presented the Max and 2 models to their lovers, women mostly preferred the Mini model.
Smartwatches round out the 3 most popular Valentine’s Day gifts. Apple Watch continued its leadership in the smartwatch segment, which accounts for approximately 80% of sales, this year.
Over the past year, product sales for Valentine’s Day have changed dramatically. For example, on the eve of the holidays in 2022, buyers most bought smartphones, smart watches and laptops.
This year, men were more frugal when choosing gifts – their average bill was 5% lower than women’s.