CloudPayments analysts (the service is part of the Cloud group) learned how online demand for a variety of goods and services changed on the eve of Valentine’s Day. “socialbites.ca” got acquainted with the results of the study.
On the eve of Valentine’s Day, online demand for microloans increased the most: online turnover in this category increased by 68%, the number of transactions – 3%, the average check – by 67%, to 11,315 rubles. Probably, the growth in this category is associated with the upcoming holiday – Russians want to please their loved ones and borrow money for it.
Jewelry is the leader among gifts for loved ones – online demand in this category increased by 62%, the number of transactions – 94%, while the average check fell by 16% to 7,072 rubles. The demand for electronic products also increased: online turnover increased by 29%, the number of transactions increased by 3% and the average check increased by 25% to 3,826 rubles. Online demand for themed souvenirs such as balloons and postcards increased by 27%, the number of transactions increased by 10% and the average check increased by 16% to 3,519 rubles.
Also, on the eve of Valentine’s Day, the demand for online hotel reservations increased. Thus, the online turnover in this category increased by 50%, the number of transactions – by 120%, while the average check decreased by 32% from 33,320 rubles to 22,774 rubles. Most likely, Russians book hotels not only for the nearest holiday – Valentine’s Day, but also for a long weekend dedicated to February 23.
In the pre-holiday beauty salons and SPA category, online demand increased by 20%, the number of transactions by 17% and the average invoice increased by 3% to 3,025 rubles. But flowers turned out to be far from the most popular category: online demand for them increased by only 10%, the number of transactions – 7%, and the average check – 3%. So a bouquet of flowers costs an average of 3,025 rubles to Russians.
Previously reportedThat Muscovites discuss love and relationships in social networks more often than other Russians.