Despite months of waiting, announcement Netflix The same Wednesday as accounts shared in Spain expired (a measure that also began to be implemented in Portugal, New Zealand, and Canada), users’ suspicions were exposed. from the streaming giant. And most importantly, complaints. Twitter is currently teeming with disgruntled subscribers, many of whom question whether they should continue to pay for the service they’ve shared with family and friends before. There’s even a hashtag referring to the topic, #GoodbyeNetflixquickly became a trend.
Some of the complaints additional price To add a user to the account, you must pay. “Additional €5.99 per user for a subscription that already costs €17.99. Go home Netflix, you’re drunk”, wrote one tweeter. There are also those who predict that these changes to the platform will increase piracy: “What Netflix wants to achieve: one subscription shared among four users becomes four subscriptions. What Netflix will achieve: that subscription disappears and these four people continue to watch your shows. pirate shape” is another of the reviews on the network.
Others are ironic about the reason Netflix gave for implementing this new system, because if There are over 100 million households sharing their accounts her reduces their “ability to invest in creating great stories told through the highest quality TV shows and movies”.
Expected losses
according to the report Windward Contact published last January, Netflix It is the platform with the widest reach (56.9% of the population) and screen sharing (33.1%) in Spain, as well as the most common shared account application: 61.3% of users state that they use it compared to others. The rate of those who do not is 38.7%. pinching your heels Disney+. While 55.7% of its subscribers share an account, this rate is 44.3%. following closely HBO Max, with 47.9% of users sharing expenses. behind Atresplayer Premium (with 37%), Amazon Prime Video (31%), filming (28.9%) and Movistar Plus+ (24.9%).
The research also found that 58.7% of users Netflix While they plan to cancel their subscription if the platform terminates the shared accounts, the rate of those who say that they will pay extra to continue using the service under the same conditions is 14.8%. While 14.6% said they would pay for their own subscription with the features they have, 11.8% said they would subscribe to an ad-supported subscription because it was cheaper.