This new session strange Y Shakira massively going viral on social networks for the poison darts the artist threw at her ex-boyfriend Gerard Piqué and current partner Clara Chía. Shakira could not help but refer to watches, one of Gerard Piqué’s passions. And he did so by making a comparison between himself and the current 22-year-old girlfriend of the former FC Barcelona football player:You traded a Rolex for a Casio”.
The brand also took the opportunity and reacted with humor to the mention, with the buzz of social networks and the enormous controversy that ensued. created something Users’ “brutal” reaction and 60% growth of followers On her Instagram (main account) rss which has grown from 70,000 to 112,000. On the other hand, according to David Zuazua, global marketing director in Spain and Portugal, the company predicts sales will increase as a result of the turmoil and fears there may be a lack of ‘stock’ for this increase.
“When you do a marketing campaign, you work to highlight the features of the products. But in this case has been spontaneous by users networks We did nothing,” adds Zuazua. What was clear to them was this: Don’t answer “it wasn’t an option” and that it can be done “not at all, but elegantly”.
The executive says he learned about the turmoil not through social networks or the company itself, but when he got up and watched the video. “I saw it everyone was on the side of the brand. Now we want to continue growing,” he said. “A negative note served to show how much they love our products.”
Customers want all kinds of watches, but the watches customers are most interested in silver and gold CASIO A168, reference models. “They are the ones people want more for a lifetime and these days,” says the marketing director.
A few hours after ‘Hit’ was released, the brand responded on Instagram: “we love to bounce”. And it became a ‘trend topic’ on Twitter on the day it was published with the Twingo brand, which is also influenced by Shakira’s dart games.
There have been many brands trying to do business on social networks with memes and witty tweets that millions of users interact with. Although, of course, Bizarrap and the Colombian company do the most business. According to Activos’ calculations, BZRP Music Session #53 received around 45 million views on YouTube and Spotify, generating €21 million in revenue in just 24 hours. And Spotify pays about 0.037 cents and YouTube 0.0069 cents for each duplication.