According to YuKassa, from January 1 to January 8 this year, the total number of goods and services purchases increased by 22% compared to the first days of 2022, while the turnover of online platforms increased by 11%. Most Russians spent on gaming products, educational services, and courier services. Analysts of the YuKassa service (a service of the YuMoney fintech company) studied users’ online payments from January 1 to January 8, 2023. “socialbites.ca” got acquainted with the results of the study.
Services in the “Courier Service” category were among the most popular in terms of sales numbers during the holiday period. From January 1 to January 8, the number of courier orders increased by 86% compared to the same period of 2022. In the first days of January, the number of Russians using courier services increased by 54%, the turnover of payments on online platforms with these services increased by 96% compared to the previous year, and the average check was 6 percent. % and amounted to 5299 rubles.
In the first days of the new year, many Russians began to repair and clean apartments. From January 1 to January 8, the number of payments for personal services increased by 72%, the number of payers increased by 36% and the turnover of online services providing personal services increased by 34% compared to last year. At the same time, the average bill decreased by 22% and amounted to 801 rubles.
In the first days of January, Russian demand for health care also increased. The number of paid services increased by 23%, and the turnover of medical institutions – by 46%. The number of Russians benefiting from these services increased by 5 percent compared to the same period of 2022. The average bill increased by 18% to 5849 rubles.
Online for education and entertainment
In the first days of the new year, educational services were in great demand – various master classes, further education courses and tutoring services, trainings and educational content.
In the first days of January, the number of paid purchases of advanced training courses, trainers, additional training increased by 2.2 times. While the number of Russians going to study increased by 2.7 times compared to the same period of 2022, the turnover of online education institutions increased by 2%. At the same time, the average check decreased by 2 times to 949 rubles.
In addition to training courses in early January, many Russians have increased their spending on educational content in audio, video and other formats. The number of purchases in the “Access to content: audio, video” category on these online platforms increased by 46% and the number of paying by 41% compared to the same period in 2022. The turnover of Internet sites providing access to educational content increased by 45% in 8 days of the new year, and the average bill remained almost unchanged – it amounted to 288 rubles.
Users spent 53% more on gaming products compared to the same period in 2022, and payouts increased by 82%. From January 1 to January 8, the turnover of websites increased by 2.2 times, and the average check – increased by 43% to 774 rubles.
Formerly socialbites.ca Wrote About how Russians spend their holidays.