Tourism is facing a 2023, which aims to be the year of “normalization” after the epidemic, in Fitur

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This view industry most affected Pandemic related to coronavirus Starting in the first quarter of 2020, but Three years later In Spain, people are starting to talk about “normalcy”. that’s the point Message who wants to start 43rd international fair Fitur, which is celebrated 18-22 January Madrid. “Year 2022 has been the year of recovery in tourism. With higher and seasonally adjusted average spend and better quality, more stable tourism, we recovered about 86% of international visitors and about 94% of spending. Fitur will mean consolidation in a year of normalization”, celebrated the managing director of Turespaña, Miguel Sanz.

The public representative is optimistic about the forecasts for the first quarter of 2023, Exceed 2019 spending figures and with numbers destination search Spain on Tripadvisor over 10% In the first three months of the year before the pandemic. “Comparison with 2019 doesn’t make any sense, we will start comparing with 2022. The best tourism years of the historical seriesConsidering that it was micron in the first quarter of the year,” adds Sanz. 20% more tourists between April and November compared to 2019 (last month with data) INE of international tourist entries.

This is 2023, revival of long-distance tourism, especially from the Asian market such as China, which has just opened its international borders; but also from other countries Korea and Japanand one of them normalization of the rest of the market. “Commitment to further connect with Spain in 2022 was almost better than in 2019, so the prospects we have are optimistic,” insists Sanz.

No major problems are expected. different variants of coronavirus According to the chairman of the Fitur Organizing Committee and the chairman of Iberia, due to the controversy that has neither started to emerge in other countries nor caused by the recent reopening of China, Javier Sanchez-Prieto. “In the worst moments of the pandemic, tourism has shown that with appropriate measures it can continue to flourish, but now we live. a completely different situation. I don’t think we should transfer this concern with new outbreaks or variants, but we have to. compliant with authorities It’s about what we have to do,” he explained. health protocols “Fitur is the only fair in Spain that is held uninterrupted every year due to covid, which allows searches during the worst moments of the pandemic, and now everything is controlled through the provinces and with measures taken at the airport level, security”, noted the president of Ifema, Jose Vicente de los Mozos.

These good feelings are also evident in this year’s figures. The organization of the fair, under the leadership of its director, Maria ValcarceThe event, which will take place on an occupied surface equal to the figures of the record year (2020), has 8,500 exhibitors, 131 countries and 755 exhibitors. Also predicted Attendance of 120,000 professionals and 80,000 to 90,000 visitors from the general public on the weekend, that is, when it is opened to outside visitors. All this turns into: income effect for the city Madrid on 400 million € In different sectors such as accommodation, transportation, commerce or entertainment and restaurant during the five days that the fair lasts.

Reyes Maroto, Minister of Industry, Trade and Tourism and Madrid mayoral candidate, said this Wednesday at the ‘Spain Investor Day’ forum this year, “national priority” will focus sun and sand destination and blue tourism“Recognition” of these “pioneer” destinations, which are “the flagships and pioneers of the recognition of Spain in the world in the tourism sector” and also important international link to strengthen long-distance streams.

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