can you sell a house only online, without direct human intervention, as with clothes or books? This is what the organizer wants to verify Aedas Houses, launching a new first marketing project 100% online, a promotion 28 houses in BArrio of the Corniche of San Agustín from Alicante It will be called Aborda.
For this, a company smart selling platform, According to Pablo Rodríguez-Losada, commercial and marketing director of Aedas Homes, it offers an immersive experience. This new channel offers personalized information a virtual tour, 3D images, views from the terrace of the houses, an interactive map, videos and a virtual model.
In addition, the user is a virtual assistant maintains an ongoing relationship, answering your questions at any time and at any time, and informing you about the progress of the promoter, purchasing process and meeting the needs of these users. All this through marketing automation.
With this experience, the client completes a ‘tour’ through which he receives all documentary and visual information by simply teleporting to Aborda’s residential world, its location, its urbanization and their homes. promotion as described by the firm.
“We are aware that we are facing a great test and A good key to success is to communicate the trust built up in traditional selling to digital channels.. At the same time, we have a great opportunity to learn, understand and analyze what interests them most, retain and persuade them to this type of marketing. And if you give up on your intention to buy, understand the reasons that drove you,” explains Rodríguez-Losada.
The ultimate goal, as stated by the manager, Let the user self-reserve a houseAccessing the reservation process via Stripe (software that allows you to operate online payment systems) and signing documents 100% reliably and securely via electronic signature systems such as Docusign. “This check will mark a before and after in the housing market,” the manager concludes.
Aborda is a development in the Cornisa de San Agustín district, 10 minutes from the center and consists of 28 design houses with 2 and 3 bedrooms, with penthouses with private solarium as a prominent typology, with views of Santa Bárbara Castle and the sea.