This french government decided organize their activities and affairs influencers to establish a set of rights and obligations, to protect intellectual rights, as well as to protect the rights of its followers as consumers.
The Ministry of Economy and Finance will hold a meeting this Sunday in order to prepare this regulation. public consultation For those who want to demonstrate online through January 31 on eleven measures grouped under four main themes.
It’s partly about giving Legal definition of influencer as content creator and agentsIn addition to its rights and obligations, it was stated in the statement made by the Ministry.
In addition, establishing a written contract and a set of obligations between these public figures and the brands or agencies they work with.
second axis, intellectual property, with the idea of creating and maintaining an information site for professionals in the industry.
For consumer protection, the idea is to strengthen the obligations of digital platforms or create a “good practice guide” and a web page dedicated to content creators.
Regarding the management of the sector, create brand awareness or to promote the formation of a professional federation.
In parallel with this public consultation, the Ministry of Economy and Finance and eight working groups of different professionals will analyze four key issues in January and February with the idea of ”implementing fair, proportionate measures that protect creativity and respect consumer rights”. “.
For owner Bruno Le Maire, 150,000 creators in France “a great source of creativity and wealth when the rules are clear and known”.
Based on the fact that the activities of influencers “constitute an opportunity for personal and professional development”, Le Maire believes her role is to “accompany them correctly without placing disproportionate obligations on the industry”.