This is what emerged from wave 12 of the OTT Barometer, a study by GECA consulting to measure the consumption, habits and preferences of users of the main video-on-demand platforms operating in the country.
Specifically, according to the GECA study, HBO Max returns to profit from rebrand (formerly HBO) and is the third platform with the highest percentage of users with reach in this wave. a) Yes, exceeds 30% bar for the first time in operating historyAlthough Netflix occupies the first place (73.8%), it reaffirms its leadership and is followed by Prime Video.
As for the top 10 most viewed content in the January-March 2022 quarter, ‘The paper house’ is first, followed by ‘La que se avecina’, ‘El Juego del Calamar’, ‘The Good Doctor’, ‘Grey’s Anatomy’, ‘Nobody Lives Here’ ‘, ‘The Handmaid’s Tale’, ‘The Walking Dead’, ‘Vikings’ and ‘People’.
And among the 10 most valuable content, the top three are: ‘La casa de papel’, ‘La que se avecina’ and ‘The Walking Dead’.
On your own behalf The absolute top-watched premieres this quarter were ‘Vikings: Valhalla’, ‘Tinder cheater’ and ‘Ben Georgina’.
Also, according to the GECA study, ‘El Internado: Las Cumbres’ recorded the second best result in history with its new season; and ‘Operation Black Waves’ became the most influential new Prime Video released in the first quarter of the year.