While prices are still rising rapidly, Average budget for Spaniards to spend this year sales winter fell 2%up to 94.38 Euros per personaccording to a survey conducted by the financial comparison firm Banqmi.
Last year, this budget was 96.33 euros (93.34 euros) after the pandemic “hit” in 2021. However, the forecasts this year are not all bad. According to Antonio Gallardo, Banqmi’s financial expert, “even though the price increase points to a smaller budget than in 2022, there are also many who want to find out this year. bigger discounts on sales and this promotion Christmas getting more positive than expected.”
If we focus on spending by region, seven with an average of more than 100 euros: Basque Country (€110.23 per person with an average budget), La Rioja (€106.76), Community of Valencia (€103.34), Navarra (€102.90), Cantabria (€101.31), Madrid Community (100.20) and Asturias (100.10 euro).
But only in Andalusia, La Rioja, Basque Country and Valencian Community; and in the two autonomous cities of Ceuta and Melilla, the budget per consumer has increased this year compared to last year: inside Rioja It is the place where it increases the most, up to 5.42 Euros on average.. This is followed by the Community of Valencia, with an increase of 3.89 euros per consumer; Ceuta with a 2.33 Euro increase in the budget; Melilla, increased by 1.90 euros; Andalusia with an increase of 0.77 euros and finally the Basque Country with an average of +0.24 euros.
Inside opposite end Galicia (with an average budget for these discounts of 81.01 euros per consumer), the Canary Islands (82.34 euros) and Castilla y León (85.34 euros). Also in the Galician community, where it fell the most in a year: 3.32 euros.
A dangerous ‘life buoy’
With prices rising, Spaniards realize they have to. better limit your spending and maybe waste money savedmoney from gifts and even credit cards. “There’s less money to spend, but Spaniards want to keep buying and have more prospects of being able to find bargains,” says Banqmi’s finance expert. ”
Thus, according to the financial comparison survey, 37.10% of Spaniards will pay for these Sales by financing their purchases with a credit card. That percentage has skyrocketed since it bottomed out in 2021, when it was the preferred option for 30.11% of consumers. From there, in 2022 34.55% of Spaniards chose this payment type, and this year it has increased by more than two percentage points.
“Data from the Banqmi survey seem to reinforce a trend that is clear across all communities: There are many people who barely reach the end of the month and use the card to continue shopping,” Gallardo said. This financial expert said that “an expenditure that is largely financed, Many problems in the future not adequately controlled or followed”.
Murcians (45.24% cite as their main payment method) and Extremadurans (45.15%) will most likely use credit cards to finance their purchases, by community. In contrast, Valencians (23.33%) and Ceuta (22.11%) use their savings mostly for sales purchases; Aragonians (33.44%) earn most of the monthly income, followed by Asturians (33.44%), and the Canaries (23.99%) and the people of La Rioja (23.44%) most of the money from their Christmas gifts. %).
constant discounts
In the question of where do you get a discount, we see this. Both physical and ‘online’ exit option lose followers Over the years, though it’s still over buying in a traditional store. “There was a period outside of the sales period when there was a ‘explosion’ in buying discounted items, for example at outlets, but they are now showing certain signs of exhaustion, which is causing confidence in Sales to recover somewhat after years of decline,” declared Gallardo.
The Banqmi survey also shows a slight decrease (-0.55%) in physical purchases compared to 2022 and a more than two percentage point increase in online purchases this year, which is only 0.65 points away from surpassing the previous one.
Of course, the most surprising thing is, The evolution of the “other offers” option, that is, “another type of permanent discount that is not subject to the requirement that they are products to be withdrawn, such as outlets,” explains the finance expert. In this case we can talk ‘special prices’ that include almost all fashion stores on their mobile applications or web pages where they publish seasonally renewed outfits at discounted prices.