Consumption television traditional continued to decline in 2022 and even at three hours and ten minutes, its smallest since 1992. hybrid television has increased To view or listen to content via an internet connection such as those provided by OTT platforms.
These are prepared by the consulting firm Barlovento and have a 11% decrease in traditional TV consumption Regarding 2021.
Hybrid television consumption (conventional TV, i.e. made for uses other than traditional TV, content recorded from the Internet, platforms or YouTube, games or radio) is increasing by almost 17%, recording an average of 35 minutes per workday per viewer. .
Consumption of 74 channels that make up the traditional pay TV segment was also consolidated, achieving a new record with the audience reaching 10%. Movistar’s Liga TV is the most watched channel in this classification.
advertising investment
Other headings left by the report are related to advertising investments in television. your bill went down up to around 1,700 million euros, which is 4% to 5% less than the previous year (approximately 80 million less).
According to the consultant’s analysis, this decline is linked to these other methods of consuming audiovisual television from the internet, with multiple OTTs from YouTube, Facebook, Netflix or TikTok, in addition to the economic crisis and the pandemic. , social networks and new technological devices in this digital society.
media set Y atresmedia, Despite the lower investment, they maintain their share of the advertising revenue distribution.
Antena 3, annual leader
Speaking of viewers, antenna 3 stands as annual leader for the first time in its history It has the best index since 2009, after Telecinco was the most watched channel for ten years in a row.
In addition, Antena 3 news programs also consolidated their audience leadership for the fifth consecutive year, achieving the best audience share of the last 15 years.
This current affairs programs and the presentation of information by regional channels have also ensured that it maintains its strength this year. and in some cases even increased.
2022 also brings significant changes in the leadership of the three major television companies in Spain: Javier Bardají is the new CEO of Atresmedia, replacing Silvio González; Elena Sánchez became the new interim president of RTVE after saying goodbye to José Manuel Pérez Tornero, and Mediaset Paolo Vasile left his post this year.