It was unheard of to see Cayetana Guillén Cuervo, a recognized cultural icon at TVE, act as master of ceremonies at the launch of Caixafórum+, a new streaming platform where content will initially be made available to users. science and art until it reaches a total of 600 hours.
It has nothing to do, even remotely, at least quantitatively, with the treasures hosted by the RTVE website long before it was renamed RTVE Play. There’s 600 times another 600, as a result, it’s dizzying, no matter how large.
The problem, as always, and even more so in these times, is knowing how to sell yourself. Neither the directors of the most prestigious museums nor the directors of the most prestigious opera houses attended the presentation of Caixafórum+. The marketing strategy was flawless.
On the contrary, the RTVE Play brand continues to be used sufficiently by the majority of the population, despite being completely free. To get started, it urgently needs a promotional campaign that accustoms itself to the older population who consume only linear television (at the time of release) and the youngest population (who don’t watch television, platforms and YouTube only).
Going back to the Caixafórum+ launch, it was surprising that an RTVE icon like Cayetana Guillén Cuervo put her image at the disposal of a dedicated cultural platform. Its content is inadequate compared to the publicly traded Company platform. RTVE Play has an outlet waiting to show hundreds of Estudio 1s, all the musical, literary, artistic and visual heritage it has. With one nuance. Previously it was much easier to find any old content on old rtve.es.