Donuts International Fruits (Knob) and The Natural Fruit Company (TNFC) – the latter controlled by the fund Freman Capital– Announced an agreement to merge citrus and melon businesses in order to provide better service to their customers and to create a reference point in the sector. The closure of the operation, which amounted to 300m euros according to market sources, is subject to approval by antitrust authorities, among other conditions. This milestone marks the beginning of a new phase where both companies will strive to share best practices for the benefit of their customers, employees and suppliers, with a focus on excellence and sustainability, and contribute to the professionalization of the agri-food sector. .
Since its foundation, the Vercher family has guided Bollo International Fruits (Benifairó de la Valldigna, Valencia) to consolidate a century-old company that stands for a great brand in its field that is synonymous with quality. citrus (orange, tangerine, lemon and grapefruit), melon and watermelon -among other fruits-. Bollo’s project is fueled by transparency, seriousness, perseverance and innovation as values that underpin its great success: attracting and maintaining consumer trust.
ideal wife
Jose Vercher, Bollo CEO, “We found the ideal partner in NF to continue developing the project our family started 100 years ago. We are very happy to be able to integrate our business and look to the future, which represents a great opportunity.” for our customers, employees, partners and suppliers. Not surprisingly, they will add more than 7,000 hectares of citrus, melon and watermelon production between the two companies distributed between them. Spain, Brazil and Senegal – it is managed by a team specializing in agricultural engineering and R&D+i and – together with the farmers – closely linked to the company – supplies the selected fruits to its factories in Benifairó and Alberic.
The fruit, which Bollo markets approximately 180,000 tons per year, is added to the production managed by the NF, reaching an annual marketed volume of 480,000 tons and serves worldwide. The complementarity of teams and the values of both companies underpin a project with a strong commitment to sustainability. NF thus joins a major brand, bets on the future of employees, and strengthens the Whole Citrus Basket 12 months of the year by staying true to itself. Vision: to improve the quality of life of society with healthy fruits, protect the world
Antonio Alarcón, CEO of The Natural Fruit Company: “We are very pleased with the agreement reached with the Vercher family. Thanks to this, we have included this hundred-year-old and innovative company in our project. From NF we will rely on the Bollo brand as the quality criterion it is today. Companies are the people who make them, and we will rely on the good work of the Bollo team to continue on the path to success. The Group has grown by incorporating complementary companies in the last year. Our aim is to be the partner of our customers, to be their reference in quality and to accompany them with the best practices in sustainability.”
Ricardo de Serdio, Fremman Co-Founder and CEO:Since we entered NF, we have been clear about the great value that comes from the consolidation of a highly fragmented industry. as well as the resulting benefits for their customers, for whom they guarantee increased quality standards, volumes, assortment schedule and, in short, service. For this reason, we will continue to support NF in its strategy, where 4 acquisitions, all of which are of cumulative value, have been completed but we have considered successful in 18 months.”
The following recommendations were made to Natural Fruit Company: Altamar Consulting Partners, Garrigues and PWC while in operation Bollo was recommended by Broseta.
Various investments
Fremman is a pan-European investment firm with offices in Europe. London, Luxembourg, Madrid, Munich and Paris. The firm has 40 professionals working as a single team. It is backed by a 14-person highly experienced Advisory Board that provides unmatched industry insights. The firm focuses on investments in four key sectors, including business and technology services, health and healthcare, consumer goods and distribution, and industrial and sustainability. Building on our reputation as a trusted partner, Fremman seeks to partner with the management teams of leading companies to implement different growth strategies, transforming the companies it supports from national leaders to international leaders.