Netflix plans to start charging shared accounts early 2023It’s a move the streaming content platform anticipates will make, despite being aware that its users won’t like it.
Shared accounts became a problem for Netflix as the platform’s subscriber count dwindled. It is a phenomenon where a user pays a subscription, it is usually a premium subscription because it supports it. multiple simultaneous devicesand provides access to other close contacts with whom it shares expenses.
During this year, the company announced and implemented different measures that foresee the expiration of shared accounts. new subscription plan More affordable with ads, transferring a profile to a new account or charging extra for each additional member using it as a sub-account.
Next year, Netflix will begin asking people who share an account to pay to continue accessing content. And it hopes to do so by early 2023. United States of AmericaAs reported by The Wall Street Journal.
However, the company knows that users will not be satisfied with this change. At a meeting with investors in early December, Netflix’s co-CEO said, Ted Sarandos He’s already made it clear that users won’t like the idea, but that the company needs to make sure they understand the value of paying for the service.