several decades have passed. Alicante supporters used to traveling all over europe looking for buyers for their homes. From Russia – now in distress due to war – to Iceland, almost no nationality from the continent appears in the statistics. house sale the province where foreigners generally have a monopoly in the immediate vicinity. half of the entire real estate market. Therefore, the businessmen decided that it was time to go further, and Attacking the North American market as well.
In this way Provincial Supporters Association (Provia) next year’s efforts Promotion in the United States, within a long-term strategy in which they hope to further contribute to the diversification of their business. “This is a market with great potential and in which Increasing interest in Spain and Europeassures the general secretary of the organization, “in general, for what we consider a good opportunity,” Jesus Ros.
In this context, Ros is beyond the traditional residential tourism client on the Costa Blanca, remote work opened the possibility for many professionals to pass long periods, away from their habitual residence for several months, which may facilitate the arrival of such buyers in the Mediterranean. Also, when it comes to Alicante, it can also be a good option to spend these stays. air links, to serve as a state basis also pFor those who have to travel to different parts of the continent European for business or any other reason.
cruise speed
In recent years they have developed intensive work from Provia. expand the resource of international buyers Those who come to the Costa Blanca in search of a second home beyond its traditional markets United Kingdom or with the Scandinavian countries Sweden over. Mission accomplished today Belgium, Netherlands, Germany or Poland They’ve become almost as big—in some cases even more—customer base than before.
“The markets where we have made significant efforts, but now they go aloneTherefore, we believe it is a good time to approach the United States, which will require significant dedication,” explains Jesualdo Ros.
At present, they have already started giving promoters from the employers’ association. first step, Requesting various reports from ICEX or gathering information from platforms such as AirBnB allowed them to start improving the attraction. Specifically, they were able to detect which states it was in. more searches Information is provided for traveling to the state of Alicante. California, Texas, Florida, New York and Ohio.
First contacts with some real estate brokers associations To work to best address the country’s entry into this market. The final details of the strategy will be revealed in the next few weeks.
tourist exploitation
In this context, Jesualdo Ros points out that the reasons for Americans to buy a second home in the Mediterranean are varied, and there are also buyers, for example, after one of their children studied in the area. . It’s also a market where it’s common to find customers buying homes to enjoy the home for a few weeks a year and the rest of the time. handed over for tourist exploitation. For example, it’s a fairly common system for this type of investment that many North Americans make in the Mexican Caribbean.
In the years before the pandemic, American visitors in Spain strengthened, passed From 1.2 to 3.3 million between 2014 and 2019. Yes, with the arrival of covid, a figure that has collapsed due to the restrictions and has not yet recovered. Of this total number of North American tourists in 2019, Alicante barely captured 2%, which represents about 70,000 tourists.
Importance of direct link by air
One of the keys to realizing Alicante contractors’ plans to attract North American buyers—or at least have a higher chance of success—is to ensure that the state has a direct air link to the United States. This is not an easy target, and it is also a target where other competitors in the residential tourism sector such as Tenerife, Mallorca or Malaga are already taking the lead with these connections.
Currently, the beneficiaries have submitted this request in different forums, directly and through the CEV employers’ association, to seek the assistance of the administrations to facilitate the implementation of these avenues. For example, at a conference last month these direct flights supposedly promote language tourism or consolidate Alicante as a cruise base. So, according to industry-led estimates Mancebo provided that day, there will now be demand to maintain one or two flights per week between El Altet and the United States.
Considering that more than 60% of newly built homes sold in the province are purchased by foreign citizens, it is clear for developers to continue to diversify their buyers’ sourcing.