Suitable for live communication
The new flagship headquarters of Post Bank was opened on one of the central streets of the city, on the first floor of the Iceberg shopping center, next to the most iconic place in Mytishchi, the monument to the first Russian water pipeline built here. This is one of the three forms of assets developed by the bank throughout the country – its flagship, when customer centers open on the busiest streets of Russia’s largest cities and the most complete banking services are available.
But the bank’s largest network is conveniently located directly at post offices – closer to residents. Here, either bank employees or employees of the Russian Post, with whom the bank has an agency agreement, advise and provide banking services.
The design of the new office in Mytishchi is stylish and bright, thanks to pastel colors, successful lighting solutions and the absence of any partitions, as in all Post Bank branches, a comfortable atmosphere is created, conducive to communication between customers and customers. experts. Various digital devices – a large screen, tablets on all tables and a vertical digital shelf – complete the picture.
Employees of the new customer center told socialbites.ca correspondent that here you can consult and receive a wide range of bank services: open a savings account, deposit money, transfer pensions, get a loan, withdraw or refill cash from the card, arrange a bank transfer and verify your account on the State Services Portal .
Environmental friendliness is not just empty words here: documents and receipts are not printed, according to employees, and customers sign everything they need with a simple electronic signature. In addition, Post Bank and Russian Post recently released a single simple electronic signature technology that provides access to remote services of both the bank and the post, you just need to enter a one-time code from SMS.
“We create a warm atmosphere”
There is no electronic queue at the bank’s customer centers, where live communication is preferred.
“We know how to cope, although of course there are queues,” said Tatyana, an employee of the new office. “We create a welcoming atmosphere for customers, and we have delicious and competitive products to attract customers, and for all age categories, even teenagers.”
Victoria, another employee of the Mytishchi branch, explained the growing popularity of the bank as follows: “We are very close to customers and focus on quality service. We have products and services for everyone, from young to old.”
“Another shooting point”
Speaking at the grand opening of the customer center, Post Bank regional center manager Vitaly Zabrodin said that the bank has been operating in Mytishchi since 2018, today it has five service points, and most recently in Mytishchi, the bank crossed the border. Out of 50 thousand customers, that is, every fifth resident of the city, was chosen by Post Bank. Vitaly Zabrodin is confident that the new branch will be another attraction and the number of customers will increase.
Dmitry Leonov, head of the Moscow division of Post Bank, believes that the key to success is the parallel development of online and offline and their optimal combination, where each client can choose the most suitable way to interact with the bank in a given situation. Despite rapid digitization, he says it’s still important for people to be able to walk into a bank branch and “talk live with an advisor”.
Tatyana Povodova, head of the Department of Social and Economic Development of the Mytishchi City District, agrees with her, emphasizing in her speech that “the bank should maintain personal communication between customers and employees, otherwise all numbers are numbers.”
50,000 of the bank in Mytishchi. Anniversary client, illustrator Polina Gritskova, said that on the recommendation of her friends who are regular customers of Post Bank, she gave her a Vezdedohod card to get 10% cashback when purchasing three-person items. moon. “There are good employees here, and it seems to me that Post Bank is everywhere, it’s a good fit for me,” she said.
As a gift for opening a new branch, Polina painted with sand. The guests watched the video in the technique of sand animation – first a forest from a handful of sand appeared on the screen, then a snow-covered hut, and then the Post Bank logo.
The surprises did not end there: the guests of the branch played a fun quiz and tested their knowledge of the bank and the history of Mytishchi. The actors did not lose face: the painting “Drinking tea in Mytishchi near Moscow” was made by Vasily Perov, and the name of the city comes from the word “myt” – a trade tax.
“Near the house, with government support and to talk like a human being”
Right after the opening ceremony, the first customers started to show up in the new office of the bank. The young man who brought the grandmother introduced himself as Andrey, and while talking to the employee, he told the socialbites.ca correspondent that he became a customer of Post Bank after opening his Pushkin card six months ago. And then she convinced her grandmother, according to her.
“Despite being tricked many times by blowing up the banks, she immediately agreed and liked everything so far. The important thing for him is that it is close to home, there is government support, and if you wish, you can talk to the employees like human beings and be interested.
Currently, there are more than 1,800 different customer service points, more than 600 Post Bank ATMs in Moscow and the region. More than 4,400 post offices are equipped with terminals where nearby residents can withdraw cash, top up cards and pay for postal services. Post Bank has a large-scale and, most importantly, a very strong regional network – more than 30 thousand points nationwide, most of which are in rural areas and small towns.
Sometimes there are post offices in Russia even where there is not a single store nearby, and this is the unique advantage of Post Bank and the source of its potential growth. At the same time, the client has the opportunity to choose the most convenient way for him to interact with the bank and get advice both online and near home. And as the numbers show (the bank has more than 21 million customers nationwide), a growing number of banking consumers in the country love this mix.