The most repeated advice among consumer experts, shopping psychology and marketing: the best thing to avoid getting too caught up in the swirl of offers and discounts is to buy with your head. “Smart buying is not always cheap buying, and this is where the buyer has to consider how much they like a product, how much they will use it, and how price relates to purchasing power,” he says. Marketing teacher at EADA Business School, Martin Vivancos. He admits that the problem is that we are “totally vulnerable” to his words.Free”, “offer” anyone “discount”. What to do then?
this Catalan Consumer AgencyA public body dedicated to guiding and advising consumers, it has produced a one-of-a-kind guide aimed at preventing common mistakes on days like Black Friday or Cyber Monday. The motto is “buy with your head” and the content is a set of tools to achieve this.
“If you are planning to buy these days, critical advertising understanding and do responsible and thoughtful consumption avoid unsatisfactory instant purchases”, enter the text.
This critical sense basically translates to planning purchases. And eight tips to achieve this: make a list of essentials according to the current budget, compare prices in different institutions be wary of overly sweet offers on the Internet, check spending especially with credit card and funded purchases, remember that products must have the same quality and warranty when they are not downloaded, Check if the original price is displayed or discount percentage, don’t forget that ad is binding (brands are obligated to comply with everything they advertise) and save the invoice or ticket. “These are your guarantees and you will need them to be able to claim them,” concludes the Catalan Consumer Agency.
Physical or virtual purchasing
From here, the guide recommends one way or the other, depending on whether the purchase is made or not: virtual anyone physically. The most important thing in the second case is to consider what businesses do not have to accept. changes or returns Note that (if declared and the item is not in good condition) and as an ‘extra’ warning, discounted items in a store must be clearly distinguished from non-discounted items.
When it comes to buying online, apart from checking if e-commerce is safe and reliable, this entity lists five key tips: look for other users’ opinionsCheck website is minimally good (without typos or bad translations), Contact informationmake sure they have Adequate information about the features and prices of the productsTo review whether it has been duly informed about it, terms of purchase and finally, web address starts with ‘https’: It is the first basic safety sign.