Roberto Verino (Verin, Ourense; 1945) commemorates the first 40 years of her fashion career with a photography exhibition“#estiloverino”, one of her daughter Cristina Mariño’s latest contributions to the firm. He was to become his heir at the head of the company and passed away last summer at the age of 52. Verino tries to keep his cool when talking about her. This Thursday, she showed the kings and their daughters the pictures chosen by her daughter with her creations on the body of wonderful models or anonymous women. For other citizens, the exhibition will remain open in the Auditorium until 2 November.
Forty years in fashion, no less.
More than 40 with their own brand. I went to study Fine Arts in Paris at the age of 17, I am the third of seven children and I thought the right thing for me to do was to work to help the family economy. I did pretty traditional work, until, by happy coincidence, a fashion company hired me. Haute couture was now turning to “ready-to-wear” and there was a great demand for graduates from art schools. I found a world I didn’t know that fascinated me and kept me involved. I became so involved that the French company I worked for suggested that I return to Spain and set up a delegation from Verín.
What elements did you build your brand with?
I have always tried to offer my clients solutions where their purchase is an investment, not an expense, and parts that give value to their identity. Dressing is a vital necessity, looking in the mirror and seeing yourself reflected, undressing the soul with the dress, being yourself, being truly you. When this is not the case, you are disguised, wearing something that accuses you: your image does not match your reality.
Do you see a lot of people dressed in the street?
Yes, yes, a lot. Many people confuse being good with accepting the dictates of fashion. This is a tyranny from which I leave. I recommend clothes that you wear, not that they take you, that you can use in many ways at work and on special occasions, that create an emotional wardrobe like a personal diary.
There are so many cheap clothes that young people take them and throw them away.
Because it is cheaper than washing. The same young people who demand ecological and recyclable products from us, those who go to a store for 20 euros and get a bag full. When they offer you prices that are not justified, something strange happens. The social conscience has not yet understood that less is used in a preferable, higher quality and consistent manner.
The oldest garment you’ve kept in your closet?
I have a jacket from my father, who has been using it for a long time, and I keep it and wear it from time to time. Maybe over 50 years old. Clothes you look at when you want them and if they are well made they will last, so I try to make my style timeless. You finally make the clothes your own, each piece has a story to tell, it’s the little things that make us happy. Enjoy day to day and be happy with what you wear, life is one. Don’t waste the moment, it’s Verino style.
Roberto Verino (Verin, Ourense; 1945) commemorates the first 40 years of her fashion career with a photography exhibition“#estiloverino”, one of her daughter Cristina Mariño’s latest contributions to the firm. He was to become his heir at the head of the company and passed away last summer at the age of 52. Verino tries to keep his cool when talking about her. This Thursday, she showed the kings and their daughters the pictures chosen by her daughter with her creations on the body of wonderful models or anonymous women. For other citizens, the exhibition will remain open in the Auditorium until 2 November.
Forty years in fashion, no less.
More than 40 with their own brand. I went to study Fine Arts in Paris at the age of 17, I am the third of seven children and I thought the right thing for me to do was to work to help the family economy. I did pretty traditional work, until, by happy coincidence, a fashion company hired me. Haute couture was now turning to “ready-to-wear” and there was a great demand for graduates from art schools. I found a world I didn’t know that fascinated me and kept me involved. I became so involved that the French company I worked for suggested that I return to Spain and set up a delegation from Verín.
What elements did you build your brand with?
I have always tried to offer my clients solutions where their purchase is an investment, not an expense, and parts that give value to their identity. Dressing is a vital necessity, looking in the mirror and seeing yourself reflected, undressing the soul with the dress, being yourself, being truly you. When this is not the case, you are disguised, wearing something that accuses you: your image does not match your reality.
Do you see a lot of people dressed in the street?
Yes, yes, a lot. Many people confuse being good with accepting the dictates of fashion. This is a tyranny from which I leave. I recommend clothes that you wear, not that they take you, that you can use in many ways at work and on special occasions, that create an emotional wardrobe like a personal diary.
There are so many cheap clothes that young people take them and throw them away.
Because it is cheaper than washing. The same young people who demand ecological and recyclable products from us, those who go to a store for 20 euros and get a bag full. When they offer you prices that are not justified, something strange happens. The social conscience has not yet understood that less is preferred, that it is used in a better quality and continuously.
The oldest garment you’ve kept in your closet?
I have a jacket from my father, who has been using it for a long time, and I keep it and wear it from time to time. Maybe over 50 years old. Clothes you look at when you want them and if they are well made they will last, so I try to make my style timeless. You finally make the clothes your own, each piece has a story to tell, it’s the little things that make us happy. Enjoy day to day and be happy with what you wear, life is one. Don’t waste the moment, it’s Verino style.