Audi deepens their commitment. sustainability and connected future. The four-ring brand took on the essence of their meeting. Audi Summit and on this occasion it has moved away from pure technological and brand muscle to bring it much closer to the planet, sustainability and technology at the service of the user.
This year’s edition was held today in Madrid under the slogan «.Audi Summit for Progress. Ideas for Starting the Future», a clear proposal to demonstrate the intrinsic and core values of the new mobility. The brand sought to demonstrate ideas to initiate and change the future through mobility, sustainability, technology and design.
The day was divided into three blocks where the speakers presented their visions of what was to come and where we should go. The keynote was by the founder and president of the XPrize Foundation and the executive founder of Singularity University. Peter H. Diamandis, a person who focuses on the importance of global changes. “The world is moving fast and all the steps we take are no longer singular but exponential,” he said. diamonds He was convicted, arguing that “the world’s great problems create great opportunities”.
Different presentations covered various tractor topics. The environment of the future and sustainable mobility and mobility strategy, Carlo Van DeWeijer (director of AI Systems institute), Henrik Wenders (Audi AG Marketing Director), man baidavi (GQ Global Assistant Editor) and Sarah Werner (CEO and Co-Founder of Cocunat). To confront this sustainable electromobility, new alliances, new creativity from Audi, world-changing ideas were taken into account. Sally Uren (CEO of Forum for the Future), Caita Montserrat (CX Audi Spain Director) and 5 Michelin star chef, Eneko Atxa to their star speakers.
The third part of the event focused on ideas for starting the future. Dimas Gimeno (co-founder of Wow and former president of El Corte Inglés), Owen Rogers (Ideo Portfolio Partner and CEO), Cesar Muntada (Head of Lighting Design at Audi AG) and Inma Bermudez (Industrial designer). In each of the examples developed, technique and technology were shown to be at the service of a sustainable (and possible) transformation of the planet. The impact and functionality of the design is key. with this print Audi it wanted to consolidate itself at the forefront of technology, fulfill its ‘claim’ and seek a new dimension for the future.
Jose Miguel AparicioAudi Spain director gave a positive assessment of the conference he moderated. Monica Carillo By emphasizing the presence of more than 300 in-person participants and over 2500 digitally connected people. “Sustainability cannot be reversed,” he said. apario. “Companies have to create an optimistic environment in the face of the rapid changes that are taking place. This is where we are, because the future is a matter of attitude“.