this new technologies They can also help improve wine sales Spaniards abroad. At least that’s what the Alicante initiative promises. Intelligence Trading The newly launched SL moonfirst to define strategic intelligence software for the internationalization of wine. It’s a technology born after two and a half years of research, where the firm went through incubation and acceleration programs like the one below. Alicante Open Future.
Those responsible for the project Ursula Ramirez (CEO), anna boss (CTO) and Marina Almonds (CCO) is expanding the team by recruiting highly qualified and specialized profiles such as data scientists, computer engineers, brand managers or math graduates. In addition, the company signed a long-term cooperation agreement with one of the largest wineries in Spain. Felix Solis Avantis group.
As its founders explain, Moondi is “business intelligence software, not a marketplace“and what he did make it easier for companies to “decide” strategic to enter foreign markets; proposes markets based on many variables and analyzes these markets as well. probabilities of each winery getting into them and how they may or may not be promoted”.
The developed system is responsible. gather as much information as possible Both from official sources, such as those available on the Internet, and from private sources where they apply their marketing techniques. big data Y machine learning to develop (machine learning) models according to their promoters. Based on these models, the software can suggest which markets might be more interesting for different wineries based on many variables such as: type of wine or grape What is best sold in each region? or competition existing in every field.
Additionally, the toollearn from your users and because it recognizes patterns we can’t detect with the naked eye, it comes to results that surprise us”, according to the company.
University Approved
The models have been validated and Mathematical Applications Laboratory of the UNAM Institute of Mathematics in Mexico, Dr. Support from internationally renowned wineries such as Felix Solis Avantis, a winery chaired by Igor Barahona and currently exporting to 115 countries. Felix Solis Ramos, Director of Export and Marketing, said, “Moondi is an excellent tool for making and researching medium-term market forecasts. The complexity and diversity of information compiled from different sources is greatly simplified with this tool that presents the main indicators homogeneously. Thanks to our affiliate network, it is very useful for us in markets where we do not have much access.“.
Funded by the company Subsidies given by IvaceLike Innovateic and Asesora and also a funding round specially for 150,000 euros, which allowed him to expand the team and complete the development.
It’s currently in Spain, but a dozen wineries sell almost 90% of the total wine exported, according to the company. Intelligence Trade’s main goal is to provide an accessible tool for all wineries looking to export, starting with Alicante wineries. They currently offer two versions of their software: For wineries looking to start their export activities by providing international trade information on the 10 most interesting markets, Moondi GO proposes three platforms to focus on; and Moondi PRO focused on wineries that are already exporting and trying to optimize their decisions and increase their sales in specific markets.