peddlers has a new boss. The company dedicated to the manufacture and sale of eyeglasses from Elche said in a statement this Wednesday, Pedro Beneyto’s signature As the new CEO to achieve ambitious goals growth plan Your group. Among other things, it’s a plan where the company wants to go beyond conventional sunglasses and gain market share in the optics sector as well, i.e. glasses.
Beneyto’s choice is no accident, as the manager has extensive experience in positions he has assumed in the French chain of opticians, one of the leaders in the industry. Alain Afflelou. In addition, he also worked Suarez Groupdedicated to jewellery.
They point out from Hawkers that the firm’s new strategic plan is based on three main axes: international expansion, franchise system and development of the optical network.
Regarding the transition to prescription glasses, the manager said, “Hawkers is a very strong brand that has so far focused its business on selling sunglasses. One of our goals is to expanding the offer of our glasses into the field of optics, It’s an industry I’m very familiar with, either through dealerships or through our own network of opticians”.
Likewise, Beneyto growth potential outside of Spain, where the brand has already generated more than 50% of the online sales, especially. In addition, it will pay special attention to “technological evolution and continuous improvement of processes, which should be the main objective in order to improve the experience of external and internal customers in a company”.
Originally born as a digital brand In 2013, Hawkers rose to prominence with the success of its online marketing. The company currently operates in multiple countries. 80 countries through the website, 70 stores in Spain, Italy and Portugaland Hawkers Eyewear optics in its bid, an expanding project between Spain and Portugal that already has 15 opticians.
Opened a factory in 2021 Our own production in the town of Elche, the first and only in Spain. Hawkers is considered one of the 10 most recognized Spanish fashion brands internationally. Just three years after its birth, the company has been ranked among the top three sunglasses brands in the world by sold units and is a global success story for Facebook, Twitter and Shopify.