French spy announced the acquisition of a majority stake this Wednesday. Alicante childcare products manufacturer Suavinex has formalized the operation, which was expected to take place last September. An operation to include, among other things, complete separation from the founding family – lubian– Both the shareholder and the management of the company, which will be part of the French multinational company owned by the British fund Bluegem.
The person who will hold the minority stake is the current managing director of the company, Juan Ramon Garcia It has been linked to Exclusivas Rimas, the corporate name of Suavinex for over 20 years.
In this sense, Suavinex from the company will continue its activities as an independent brand Within the Peek A Boo group, which also includes brands beabaspecializes in premium baby care and personal care products and is a leader in its segment in France, and kindergartenHe is of Belgian origin and has extensive experience in the childcare industry.
New owners guarantee: will hold the entire staff and that two production centers will continue to operate Owned by the firm at the Las Atalayas industrial estate in Alicante and also in Slovakia, which have become two relevant centers for the group.
48 million turnover
Founded 42 years ago, Suavinex Market leader in Spain so called light child care, thanks in part to its alliance with Mercadona, of which it is a supplier. Suavinex throughout 2021 48 million bills in total 34.5 million euros, which corresponds to the Spanish market alone. As a percentage, according to the information provided by the company, it represents a net increase of 12,01% compared to the previous year’s turnover.
The Group’s operating profitability (ebitda) increased by 8.33% in absolute values, accounting for 8.11% of its turnover. Likewise, the results of exercise Positive numbers of 287,000 Euros, To break the loss trend that the group has experienced in the last 4 years.
According to product groups, Suavinex will be launched in 2021. two digits in all their strategic families (pacifiers, feeding bottles and cosmetics), It reverses the situation compared to 2020 and provides supply far above the sales of products related to the pandemic (especially mask and disinfectant gel) that occurred in the previous year.
in relation to marketsOutside the group, it has grown overall in all the places it sells its products. Chinese, a market that has remained closed for most of this year due to the pandemic. The growth in the markets where the company maintains its existing commercial subsidiaries is growing by more than 36% in both years. Italy as France. Additionally, in 2021 the group developed its direct distribution strategy. PortugalIt’s a market that’s starting to gain significant relevance.
when it comes spanish market, The company from Alicante keeps sticking around 50% fee in the pharmacy channel, which continues to be the main distribution channel for these products in the baby products market by far. The growth of the company’s turnover in the Spanish market compared to 2020 was approximately 8%. As for other channels, the group continues to grow throughout Spain, highlighting the e-commerce channel due to the change in consumer habits post-pandemic.
European leader
Julien Laporte, CEO of Béaba and operating partner of Bluegem, from Alicante highlighted the opportunity this operation represents for the group due to the company’s position in the Spanish market. “We are excited and looking forward to the opportunity to combine two great brands. Creating a European leader in the baby care industryfocused on food and personal care,” the executive said in an official statement released by the group.
Bluegem partner Mathieu Develay said: “By combining two premium brands, Béaba and Suavinex, we are creating a huge opportunity to promote growth and value from a secure and stable foundation”.
Juan Ramón García, managing director of Suavinex, assures that the integration of the company into the Peek A Boo group will strengthen the presence of its products in the international market.