Netflix added 2.4 million new users in the third quarter of the year According to the last quarterly account report, beyond expectations The company itself, as they plan to increase their customer base by just one million.
The ‘streaming’ giant that succeeded in this period $1,398 million benefitIt has succeeded in reversing the trend that has dragged on in recent months, with continued loss of customers causing the stock prices to experience the biggest decline in its history.
After the results are published, value of shares The company headquartered in Los Gatos (California, USA) up to 10% In operations following the closure of New York markets.
just a few days ago Netflix announces a new monthly subscription model It includes ads in exchange for a reduction in price to maintain a customer base that currently exceeds 227 million subscribers.
“Developing our pricing strategy is an important goal”announced the company in a letter addressed to investors, arguing that the 12 countries where the new offer will be implemented this November account for 75% of the global market.
Like this, Netflix hopes to “increase revenue and profits” thanks to two factors: acquiring new subscribers and users sharing an account among several households decide on a cheaper individual plan.
a) Yes, It was proposed to add 4.5 million customers in the last months of the year.
As for the benefits for the third quarter of the year, the company reached $1,398 million and raised $1,449 million, slightly lower than the same period last year.
However, its total turnover remains stable at $7,926 million and is projected to remain at $7,776 million for the next quarter.
“After a tough first half, we believe we are on the right track to accelerate growth. The key is to please members and therefore we focus on winning the competition every day. When our TV shows and movies get excited, they will be excited. Let them tell their friends and let more people decide to stay with us,” he said. defended letter.
“Even though we made our mistakes, we also managed to create a wide catalog of TV series and movies for every mood and taste.incredible storytellers from all over the world” congratulated the company in a triumphant tone.
Advertising and fees
Since signs of recession began to come to Netflix earlier this year, the company’s founders Reed Hastings and Ted Sarandos have pledged to adjust their “cost structure to match current growth rates.”
In addition to laying off more than 300 employees, the company signed a contract with Microsoft to advertise its service, which will launch next month.
Its next goal will be to convert accounts shared among several households into individual subscriptions.
For this, it already charges extra in Chile, Costa Rica, and Peru to share access codes, and has developed an app that allows a shared account’s profile to be transferred to an individual account, preserving viewing history and recommendations.
With 227 million customers, Netflix is the main streaming platform in the worldalthough it is difficult to make comparisons in an increasingly saturated market.
For example, Amazon admits that only 200 million customers play videos on its e-commerce platform. And Disney adds more than 220 million subscribers across its different platforms: Disney+, Hulu, Star and ESPN+. Apple brings together more than 40 million Apple TV+ users.