Futurmoda saves traditional markets and steals customers from Milan

Futurmoda, the trade show for shoe component companies, took back the buzz in its latest issue, which closed this Thursday, and it did so by exceeding expectations. The Alicante Trade Fair Authority’s (IFA) competition served to confirm the return of buyers from the industry’s traditional markets post-pandemic. Italy, Portugal and North Africa, many chose to attend this event rather than visit the Lineapelle in Milan, which is considered the main international fair. All in a context where it’s verified Presence of professional visitors from 40 countriesalso accompanying great national representation.

The 48th Futurmoda fair ended with a very positive balance and figures very close to those recorded before the pandemic in terms of both exhibitors and visitors. According to the information provided by the organization and there is no definite data, it is estimated that approximately 5,000 people passed through the 325 stands of the 410 companies participating in the fair.

The director of the event, Álvaro Sánchez, explains that after the last fairs he is still very conditioned by the health crisis: a great revival. The two days were very lively and with a lot of activity for the participants, so satisfaction is the most important note.”

As a result, one of the aspects that attracts the most attention is the notable presence of international buyers, who are much stronger after restrictions are lifted and recent pressures. flights are back to normal. This served to enable companies to establish direct contact with their main markets, Italy, Portugal, Algeria and Morocco.

But not only that, according to Sánchez it was also possible to verify the presence of customers from different EU countries, the United Kingdom and even the United States, as well as those coming from traditional markets. They gave up what was the main international forum for shoe components, such as the Milan fair. “You might say—the director explains— Futurmoda steals visitors to Lineapelle. And this is possible because here they can go directly to the participants they are interested in, making their time much more profitable and they have to apply for longer stays given their size and scope, not like in Italy. Activity.”

Sánchez also explains that Futurmoda is betting on the quality of buyers rather than quantity. We do not want those who come to visit us to come and go, but to establish business relations with companies, and this is achieved,” he adds.

Manuel Román, president of the Spanish Association of Shoe Component Companies (AEC), made similar statements and said, “The fair went very well, figures and an environment very similar to those recorded before the pandemicThe highest representative of the employers’ association in the sector underlines the participation of foreign customers, while emphasizing that the increase in national buyers is also “very important for us”.

In the most sensitive moments of the health crisis, Román said, “customers neither greeted nor came to visit you. Now the situation is radically changing and it is clear that there is a desire and a need to maintain contact.”

All these activities created an atmosphere of optimism among those attending the event, which could only be wasted if they favor the complex international context with inflation and the war in Ukraine. decrease in consumption from one day to the next. “The risk – points to the head of manufacturers – is very real, but for now we will keep the good vibes Futurmoda left us”.

This is a very similar feeling to the companies attending the event. Francisco Rodriguez, director of Synthelast, said: “The fair has recorded good activity and we are happy with the results overall. The other thing is what might happen in the coming months, because if inflation stays at these high levels, eventually people won’t have to buy depending on what items they’re going to have to buy.” shoe consumption may remain in the background“.

The machine will return in the next print

If the last edition of Futurmoda served to restore positive sensations, then the next will have an additional incentive, such as the return of machine participants. According to Manuel Román, president of the Spanish Association of Shoe Components Companies (AEC), the fair is devoted to machinery as new developments are made in this industry, and no companies from this industry have attended since the outbreak of the pandemic. Medicine. “After the time has passed, it’s time to get it back,” he emphasizes.

Source: Informacion

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