Palette: “Manipulating public opinion has never been cheaper”

“The Greatest Challenge Society Faces Is Inequality”the manager convicted, which means “a breeding ground for deep social discontent” at a time when technology can fully facilitate the manipulation of this discontent.

“We are getting used to a shower of fake news that is not coincidental, makes us believe what we want to believe, trivializes us, and is made with elements of technology, artificial intelligence no longer produces fake news, it produces fake personalities,” he said. XXI Annual Congress of the Spanish Confederation of Executives and Executives (CEDE), It is celebrated in Bilbao. “Putting people out or manipulating public opinion has never been cheaper and more efficient,” he warned.

“Technological revolutions tend to leave people behind” and “if we are not careful, this revolution will exacerbate inequalities”. In this sense, the top manager of the Telefónica group, which steers its strategy towards digitization, has entrusted companies to focus on retraining their employees, warning that “inequalities will be corrected not only by subsidies, but by improving skills”. facing the technological revolution.

Álvarez-Pallete made a plea to advocate the creation of a new regulatory framework that guarantees people’s rights in the digital world as well as in the analog world. “A new social contract is needed” to create “What are the fundamental rights and obligations of humans and machines in this world that is no longer made up of artificial intelligence?”. “It’s not technology that should make sense of people, it’s people that make sense of technology.”