Fruit Attraction will make you see, touch and feel the benefits of the best packaging for farming.

The company will do this by surprising the exhibitors with a surprise. pergola purely experiential —7C13, pavilion 7— where they can see, touch and feel the benefits. innovative solutions.

Really great experience

This innovative stand different corners of experience and in all of them, those who attend the fair will be able to experience it first hand. Benefits of Smurfit Kappa solutions, Learn about the innovation behind each farming box and how it can help them in their business.

Prominent solutions among these packages, which are part of a complete industry-specific portfolio: Goliathincreasing the loading efficiency, providing excellent stowage, increasing stability and reducing the surface without reducing the seating property; also the patented P84 adapted to every agricultural product in rural Alicante; tailor-made solutions for e-commerce; most P84/13 Double Conicalpreserving the integrity of fruits and vegetables, preventing their wilting, deformation, loss of flavor and/or aroma or any change in appearance that may reduce their quality; or Safe&Green trays for fresh agricultural products with fully customizable designs, 100% renewable, recyclable and biodegradable and the best alternative to disposable trays.

But we should also talk about papers like below. special Technipaper® with technical-mechanical features, production oriented packaging cardboard high performance —including Moisture Resistant, Thermosealant or AquaStop – as well as the well-known and demanded AgroPaper and BanaBag papers.

All will be featured in this innovative stand that Smurfit Kappa wanted. visitor joins the experience check how you can maximize your business and reduce your environmental footprint by optimizing your packaging.

What is the best packaging for each farm business?

Smurfit Kappa has worked with the industry for decades, so it has the most innovative expertise, team, portfolio and tools that enable it to work together with its fruit and vegetable customers to identify the corrugated packaging solution that best fits their needs. business.

From the Agri Experience Center, the only innovation center dedicated to agriculture in Europe and located at its factory in San Vicente del Raspeig (Alicante), the company works with each of its fruit and vegetable customers to find the most suitable sustainable packaging solution and improvement. opportunities that add more value to their business and thus reduce the use of plastic.

Enrique Guillén, Regional Manager of Smurfit Kappa in Alicante“a good packaging for agriculture should be adapted to protect the product includes, especially considering where to send and specific features between supply chain”.

Secondly, “a good ventilation to keep the product fresh and come good direction to his destiny”. Also, you should optimizeoptimal use of cargo in transportdevelop stacking, palletized and warehouse space and facilitate replacement processes”. Also, “What is fundamental to us is that it should help us sell more through the more prominent presence of the product at the point of sale,” adds the manager.

this Benefitstherefore, it is numerous and specific: from the availability of timely containers, fruits and vegetables reach the point of sale fresh thanks to the ventilation that it forms or develop branding. In short, they allow the agricultural sector. increasing sales by improving the presence at the point of sale, reducing the current risks of fresh products, reducing logistics costs and improving sustainability references as they are renewable, recyclable and 100% biodegradable packaging.

Fruit Attraction, Smurfit Kappa’s meeting with agriculture

Smurfit Kappa has been attending this event for over ten years, which has undoubtedly become a mandatory event for the fruit and vegetable sector. Therefore, thanks to its experiential stance and the value proposition it offers for agriculture, it prepares this important event every year, where this issue will be talked about a lot.

Regarding this participation, Enrique Guillén said, “We look forward to this appointment as it reunites with the industry, our customers and collaborators. In this issue, we look forward to seeing and demonstrating our innovative packaging solutions, which we know are better suited to the needs of manufacturers, distributors and brand owners. We are proud of the team we have at Smurfit Kappa because when we work with the know-how, experience, and support of our large group and local teams, we deliver solutions that truly have tangible benefits, and what we will show this year: visitors go to see how our solutions deliver these benefits in real life. in a stand. We are waiting you all!”

Learn more and hold meetings here during the Fruit Charm.