Japan wants its youth to drink more alcohol

Tax Administration Japan opened a competition to collect business ideas aimed at encouraging young people to drink more alcoholgiven the decrease in its consumption due to the pandemic and the consequent decrease in tax collection.

The campaign was christened ‘For the love of life!’ (a play on words using the Japanese term and the Spanish word for alcoholic beverages), invites present proposals aimed at reviving the spirits industry and fix your problems”, as stated on their website.

The purpose of this “To increase public awareness of the struggling spirits industry “It means there are fewer consumers due to covid and low birthrate,” a spokesperson for the Japanese Tax Administration told Efe.

This organization is also Supporting the national alcohol industry by promoting the export of products such as sake (rice liqueur) is “an important part of Japanese culture and tradition,” according to the same source.

The spokesperson said that the Tax Office’s “does not pursue excessive alcohol consumption and also works to educate young people for moderate consumption.“.

Alcohol tax collection in Japan decreased by 110 billion yen (799 million euros) in fiscal 2020 to 1.13 trillion yen (8,216 million euros), representing the largest decline in 31 years, according to data from the Tax Office.

Average alcohol consumption per capita in bars and restaurants in 2020 is 9,000 yen (approximately 65 euros), Less than half of what was recorded a year ago, according to Interior Ministry data.

By contrast, the average spending per Japanese household on alcoholic beverages rose from 41,000 yen (298 euros) in 2019 to 46,000 yen (334 euros) in 2020.

Other official data and results tables of Japanese companies in the industry Significant decline in sales of alcoholic productsCompared to the upward trend of soft drinks like beer or cocktails and other products presumed to have energy properties or health benefits.

attributed to this evolution Anti-contagion measures of Asian country during pandemicIt included advice to citizens not to leave the house except for essential movements, and restrictions on working hours or even temporary closures for bars or restaurants – although Japan never implemented a mandatory curfew.

The Tax Office invites the campaign submit ideas for developing new services and methods promoting alcohol consumption among young people, proposing products based on new lifestyles and creating innovative delivery methods based on artificial intelligence or metaverse.

The submission period is open from early July to September 9, and a presentation of the plans of the selected finalists will be made in November. AND

Source: Informacion

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