Shopping often evokes positive emotions, but when this process is accompanied by the feeling of missed profits and the FOMO effect, the joy of the purchase can be replaced by anxiety and the feeling of missed profits. The community manager of the online psychotherapy service Yasno, practicing psychotherapist Ekaterina Artemenko, told socialbites.ca why stress occurs during the sales period.
“Sales can unconsciously remind us of fundamental existential questions such as loneliness, the finitude of life, freedom or love. These thoughts inevitably accompany us throughout our lives, and awareness of them often causes increased anxiety in the person. The desire to avoid such experiences is a natural reaction of our soul. “To distract ourselves from these, we often resort to activities such as endless online shopping or buying useless things,” he explained.
Stress also arises from the desire for possessions and the loss of real value.
“In the age of consumption, the desire to own something becomes a powerful incentive that often overrides rationality. Marketing and advertising create artificial needs, so we begin to believe that a product is necessary even if we don’t actually need it. This leads to the value of a product being associated with its prestige or emotional appeal rather than its actual benefits,” noted the psychologist.
The third reason is the illusion of loss of profit during the promotion period.
“During discounts and special offers, people get the feeling that they must take advantage of this opportunity, otherwise they will lose the chance to get something valuable at the “best price”. In moments like these, you need to slow down and notice what is going on in your body and emotions. It is important to be able to differentiate your own situations to manage anxious thoughts and stress. Don’t worry if you don’t have immediate success; This skill requires regular practice. “For example, you can gain skills in managing anxiety and laying the groundwork for therapy sessions,” he concluded.
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Source: Gazeta
Barbara Dickson is a seasoned writer for “Social Bites”. She keeps readers informed on the latest news and trends, providing in-depth coverage and analysis on a variety of topics.