Caliche Group: a story of growth and diversification

Text: Atala Martín

its story Caliche Group This dates back to the 1960s, when founder David Martínez decided to sell his taxi and buy a truck in a daring move to enter the transportation industry. Uninsured at the time, an accident left Martínez with a debt that took a decade to pay off. But with effort and determination, he became a pioneer of bulk cargo logistics in Spain and distributed fruits and vegetables to important markets. Mercavalencia, Mercamadrid, Barcelona and Seville.

Expansion and diversification

Over the years, the group expanded under the management of Martínez’s children, who took advantage of new opportunities to diversify services. Today Grupo Caliche is a holding company With businesses across a range of sectors, from logistics and telecommunications to education, agriculture and artificial intelligence. The company has demonstrated a clear commitment to innovation and adapting to market needs by incorporating new areas such as solar energy and sustainability solutions.

David Martínez shared his ambitious goals Caliche Group In terms of reducing carbon footprint, which is a critical issue in the transportation industry. Currently the company has managed to reduce by: 40% of emissionsin order to achieve a goal 50% carbon savings by 2027. This commitment is also in line with Banco Sabadell’s sustainability strategy, which works to reduce the carbon footprint of its customers. Green financing and ICO lines. Martínez underlines the importance of this shared responsibility, underlining that in the near future Europe will begin to impose sanctions on companies that do not comply with sustainability regulations and make reducing emissions a business imperative.

Banco Sabadell: an important partner for business growth

The speech also highlights the role of: Sabadell Bank As a strategic partner of Grupo Caliche and other companies in the Region of Murcia. David Martínez values ​​the bank’s proximity and agility in responding to companies’ financing and growth needs, especially at critical moments. Accordingly Fernando CanosBanco Sabadell’s presence in Murcia is significant. 70 offices and 370 employees Dedicated to accompanying companies of all sizes. This relationship of trust and transparency ensures that Grupo Caliche has solid support in its expansion projects.

Martínez emphasizes that: technology and artificial intelligence They are transforming the operational structure of the group. Caliche invested in artificial intelligence through its new division, Biyectiva, in order to integrate this technology into all business areas. David believes that AI will be as important to companies as computing was back in the day. In addition, the group remains committed to internationalization, willing to adapt to the demands of its customers and expand its services to new destinations as required.

Recognition of a successful career

This year, Caliche Group received the first prize in the category Business Excellence Awards An award organized by Banco Sabadell and Prensa Ibérica Group, rewarding dynamism and innovation in the Murcian company. Fernando Canós closed the conversation by thanking David Martínez and assuring that Banco Sabadell will continue to accompany companies in the region and support the business community, which Canós calls “one of the most dynamic and united business communities in Spain.”