Russian manufacturers are trying to mask price increases by gradually reducing packaging volumes and quantities of goods. This situation was reported to the agency “Hit the primer” Associate Professor, Department of Trade Policy, Russian University of Economics. GV Plekhanova Svetlana Kazantseva.
According to him, this method, known as downsizing, has been used in different countries for a long time. It came to Russia during the economic crisis of 2008-2010, when packages weighing 1 and 0.5 kilograms, familiar to consumers, began to decrease by an imperceptible 50-100 grams. For example, they started offering 0.9 liters instead of 1 liter.
“This cannot be called deception, because the changed weight or displacement is indicated on the product packaging,” the expert said.
According to Kazantseva, this practice is repeated today: for example, only 450 grams are added to half-kilogram packages of minced meat or meatballs. However, this situation is more common in products where the quantity is difficult to determine, such as napkins, toilet paper and similar products. This approach allows manufacturers to effectively control their profits, as consumers often do not notice the reduction in packaging.
Last week, Ms. Food Marketing Director Dilya Khasanova saidthat you can save money if you buy ready-made foods in large portions.
previously economist named Four ways to protect yourself against shrinking food packaging.
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Source: Gazeta
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