Daily TV series are the new target of broadcast platforms: From ‘Regreso a las Sabinas’ to ‘The Promise’

Streaming platforms have been reclaiming some of the strategies of traditional television for some time now: fast-moving consumption, commercials, airing weekly episodes like prime-time fiction rather than broadcasting for premieres of programs that are successful on mainstream chains (‘Save Me’, ‘Yellow Humor’, ‘Operation Victory’, ‘Beijing Express’…), live broadcast of sports events such as the Olympic Games… But on Friday, October 11, they go one step further: disney+ premieres ‘Return to the Sabines’, The first daily Spanish production series on a streaming platform.

Fiction starring Andrés Velencoso, Natalia Sánchez and Celia Freijeirois a soap opera with a love story (and an infidelity) as its axis, and starting with its first five episodes on Monday, October 14, Disney+ will offer a new episode every day starting Monday. Friday, like your typical desktop soap opera

But platforms are finding that daily soaps can be a real boon as they now need to add more offerings to their catalogs to compete with their rivals. ‘Dreams of freedom’ For example, it is currently the most watched Spanish series on our television, ahead of ‘prime time’ productions. Antena 3 fiction can be recovered via the Atresmedia platform Atresplayer, and if the user has a premium account, they can access the episodes before they are publicly released.

Jana opens up to Manuel in the later chapters of ‘The Promise’ and reveals her origins. RTVE


‘The Promise’ and ‘Wild Valley’

Netflix has also found that daily soaps can deliver quite a bit of performance, and a few days ago added two La 1 desktop cuts to its catalogue, which are also available on TVE’s free RTVE Play platform: ‘Promise’ and recently released ‘Wild Valley’.

In the first case it didn’t land completely but for now Netflix offers streaming only last 24 episodes That figure, offered on La 1, will increase as the public channel offers new episodes Monday through Friday afternoons at 5:30 p.m.

Established in Córdoba at the beginning of the 20th century, production is currently three seasons and more than 430 episodes on La 1 and has managed to establish itself as one of the jewels in the crown of the public channel. In fact, it became the most followed content in 2023 RTVE Play.

A scene from ‘Wild Valley’ RTVE


Something similar is happening with ‘Wild Valley’, but since it premiered just a few weeks ago, it’s available at the same time as the episodes airing on La 1. You can watch up to 15 episodes right now.

This period series, set in 1763, managed to be among the most followed productions on Netflix, although it can be watched for free on the public channel RTVE Play. right now it is sixth most watched TV series From the publishing giant in Spain. Will Netflix also dare to bet on its own daily fiction like Disney+ will with ‘Return to the Sabine Women’?

Source: Informacion

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