It’s been years since the start of a television season as heated as the current one. Are they to blame? Pablo Motos and above all landing David Broncano On TVE. Since the signing of the server ‘Resistance’ The public’s expectations on the public channel were at their maximum: Would he continue with the same attitude? thug humor What’s in Movistar Plus+? Would your formula work in a situation? Public television and in its strip‘I’m accessing prime time’?Do you dare to do this? questions about sex and money? But first of all it can be Dethrone ‘El hormiguero’undisputed king until now Audience? For example, last year, Bars and Barrancas They destroyed Jorge Javier and his ‘Chinese Tales’ in less than a month.
The first week of their struggle ‘Rebellion’ and ‘Anthill’ A very balanced duel that ended in a draw was left behind: two wins for eachIn fact, both ended with their highest numbers of the week on Thursday: 3,107,000 viewers and a 23.3% audience share for Motos (the best figure since June 2023) and 2,601,000 and 18.3% for Broncano.
Motorcycles win on weekly average
doing weekly average From Monday to Thursday, the balance is on the side of ‘El hormiguero’ in both programs: 2,583,000 fans and an average share of 20.5%, against ‘La revolt’s 2,355,000 and 18.4%. But Broncano came to show his future ready to fight and Motos felt their breath closely (so much so that there were days when they even gave up on advertising).
According to data from Barlovento Comunicación, in the average overlap time of both programs, ‘El hormiguero’ wins with 19.6% of the screen share, compared to ‘The Revolt’ with an average ‘share’ of 18.8%, according to figures from Kantar. . The motorcycle fair leads by ‘targets’ in women, 65-74 year olds, children over 75, Andalusia, Galicia, Castile-La Mancha, Canary Islands, Aragon, Balearic Islands, Murcia and Castile y León.
‘Revolt’ is the leader among men, aged 13-64, Catalonia, Basque Country, Madrid, Valencian Community, Asturias, Navarra and commercial target.
Importance of guests
Motos spent these days together Powerful guestsBroncano played the surprise game, not revealing the day’s interview until his hero arrived on set.
Monday: ‘El Hormiguero’ invited Victoria Federica. ‘La Revuelta’ invites blind surfer Aitor Francesena.
Tuesday: ‘El Hormiguero’ invites actor Javier Camara. ‘La Revuelta’ invited the actress Najwa Nimri.
Wednesday: ‘El Hormiguero’ invited Malú, Luis Fonsi, Antonio Orozco and Pablo López (‘The Voice’ coaches). ‘Rebellion’ invited Juan José Millás and Juan Luis Arsuaga.
Thursday: ‘El Hormiguero’ invited Laminated Patch. ‘La Revuelta’ invites comedian Raul Cimas.
Exceeding expectations
The Broncano has already exceeded expectations. Hearings on Monday, September 9: With 2,152,000 viewers and 17.1% screen share, it was the second most watched program of the day, behind ‘El hormiguero’ (2,893,000 and 23%).
HE big surprise On Tuesday it arrived, rising to first place in the ‘ranking’ (2,127,000 and 17.4%) and repeated on Wednesday (2,548,000 and 19.9%), where it won the golden minute (2.8 million) with a difference of 3.7 points to ‘El hormiguero’. pure coincidence. This Thursday yes, it lost to its rival (2,601,000 and 19.2%).
Motorcycles went in their own name With the visit of the leader Victoria Federica on Monday Since it was repeated on Wednesday (2,257,000 and 18.2%), it passed to Tuesday as the second option (2,103,000 and 17.5%). On Thursday, it was once again the leader with the best figure of the week (3,107,000 and 23.3%).
Young People and ‘Rebellion’
Because it is necessary to note that Broncano’s great debut on TVE La 1 does not mean that ‘El hormiguero’ has lost its audience. In fact, it has had the best week in its history. For example, a button comparing this week’s data (2,583,000 and 20.5%) with the previous week’s data (2,274,500 and 20.5%).
The reason? It’s not so much that their rivals are losing viewers (although they have swept away the death knell of the ‘Babylon Show’), but that ‘Rebellion’ has managed to attract the attention of its audience (mostly young people) previously linear television had been abandoned.
This is indicated by the consultancy Dos30, which points out that TV consumption among young people in the ‘access prime time’ segment has increased by 13.9% compared to 2023. This rate is up by 12.9%, according to figures from Barlovento Comunicación. 0% compared to the previous week. This increase is close to 40.0% among viewers aged 13 to 44.
So what the battle between Broncano and Motos does is that in the end, television wins.
Source: Informacion
Barbara Dickson is a seasoned writer for “Social Bites”. She keeps readers informed on the latest news and trends, providing in-depth coverage and analysis on a variety of topics.