Demand for experts knowledgeable in the field of online advertising tagging has increased in Russia 02:59

In Russia, there is an increase in demand for specialists with knowledge in the field of online advertising tagging: in the last 11 months – from July 2023 to May 2024 – the number of vacancies containing the words “ad tagging”, “online advertising tagging” mentioned in the title or description , “advertising law”, “ORD” (note – advertising data operator) increased by 78%. Such data was obtained as a result of a study conducted jointly by the communications agency Win2Win Communications and the Russian online recruitment platform got acquainted with the results of the study.

The growing demand for experts knowledgeable in the field of labeling of online advertising is associated with changes to the “Advertising Law”, which will come into force in 2022 and require labeling and reporting on the main formats of online advertising. Unified Internet Advertising Registry (ERIR). It is noteworthy that the largest increase in this demand during the study period occurred in October 2023, when 627 relevant vacancies were published on the website – this happened the month after fines for non-compliance with the requirements of the Law “On Advertising on Labeling” regulation came into force.

By industry, the largest number of vacancies related to online advertising tagging in the last 11 months were created by companies in the field of information technology, systems integration and Internet (more than 1 thousand vacancies). These are followed by companies working in the field of media, marketing, advertising, public relations, design and production (0.9 thousand), players in the retail trade market (0.5 thousand) and the financial sector (0.4 thousand).

“Since training employees to work with signs takes a lot of time and resources from companies, it is important that experts already have the appropriate knowledge and skills when they join the staff, so they need to be instilled in them from their student days,” commented Ekaterina Pickersgil, CEO of Win2Win Communications.

According to him, in particular, Internet advertising tagging experts must be able to work with different types of tokens and contracts, various advertising accounts and advertising data operators (ADOs) – to train employees on all this, the company may need two to four people, depending on the number of advertising offices it uses It takes weeks.

At the same time, organizing such training takes only a small fraction of the resources that market players have to spend on working on online advertising tagging: as Pickersgil notes, this process involves the efforts of various specialists, from junior managers to the project itself. from leaders to accountants and lawyers – and if we evaluate the costs using the example of a communications agency, its financing can cover 15% of the salary fund.

Russians before saidFor whom will their children go to school?

What are you thinking?

Source: Gazeta


More from author

Democrats in the US asked for an extraordinary primary election 02:24

Representatives of the Black Lives Matter movement (BLM - black lives matter) demanded that the US Democratic Party hold early intra-party elections against the...

Sechin announced that the role of the US dollar in world trade has decreased 23.07.2024, 19:01

Today's changes in the global economy and politics have led to a decrease in the role of the US dollar in world trade, said...

Paratrooper goes to Northern Military Region after being convicted of gun hooliganism 01:56

Air Force Senior Lieutenant Radik Aisin went to the Northern Military Region after receiving a suspended sentence for gun hooliganism. He writes about this...

Scientists record strong arsenic release due to wildfires in Canada 02:24

Canadian scientists from the universities of Waterloo and Nipissing have found that the country experienced a large release of arsenic into the environment due...