this new General Law of Audio-Visual Communication It was approved on Wednesday, June 22. After getting the approval of the Congress of Deputies, the new legislature also had the support of the Senate. The purpose of this new regulation Adapting Spanish audio-visual legislation to European regulations.
One of the points that directly affects our television is new broadcast path advertisement. Until now, networks could only run up to 12 minutes of ads per hour. Now they can distribute that time as they wish. between 06:00 and 18:00 in the morning maximum 144 minutes where you think best is from 6:00 pm to 12:00 pm, they will have 72 more minutes to distribute as they wish, with no limit of minutes per hour.
From now on, all Content not suitable for children under the age of 18 will have to be posted between ten and six o’clock at night. am. In addition, channels can change their grids without prior notice. Until now, they all had to transmit their schedules three days in advance, a requirement that is now disappearing and could lead to countless counterprogramming to get better viewers.
In another area, television stations allocates 51% of its emissions to European affairs and at least 10% of broadcast hours should be devoted to European works by independent production companies. In pay television, they will have an obligation to allocate. 30% of its catalog is for European works. The most controversial measure is that which equates large media groups with small production companies, despite their very different situations and the differences this can create.
Platforms are also not exempt from this reform. With the new law, Streaming companies will have to contribute 0.9% of their revenue. RTVE. This is something that is already being done by free television and pay television, now adding video-on-demand providers and video-sharing platforms. The purpose of this contribution is for the public to go without advertising.
Source: Informacion
