Information Media Association (AMI) filed a lawsuit representing 83 Spanish media organizations. Aim ongoing systematic and massive Violation of European data protection regulationsIn the period between 25 May 2018 and at least 31 July 2023. The editors claim that Meta has repeatedly failed to comply with Community legislation, as can be seen from different decisions of the competent European authorities. normative requirement that citizens must comply with consent to the use of your data to create an advertising profile. Specifically, this request may be extended due to the persistence of META resulting from the requirement formulated by the European Data Protection Committee on 27 October.
In the plaintiffs’ view, Meta’s conduct 100% of the tech giant’s revenue derived from the sale of segmented advertisements” “It was obtained illegally.”. The systematic and intensive use of personal data of users of the meta platform, “tracked without their consent during their digital surfing”, would allow the American company to offer the sale of advertising space on the market on a basis. unlawfully gained competitive advantage“.
President of AMI, José Joly Martínez de SalazarHe emphasized the importance of this unprecedented action, which shows “how the tech giant is building its own company.” dominant position in the advertising market Ignoring regulations to protect fundamental right to privacy Harm to European citizens and obvious harm to Spanish media risking the sustainability and hence the democratic quality of the country”.
Likewise, the AMI president said that according to recently published data from the Ministry of Economy, the media The second most digitalized sector of the Spanish economy, surpassed only by the tech companies themselves. These data show that “media is a pioneer in digitalization in Spain and outstanding positioning in the digital space “It is the fruit of continuous innovation and investment effort, even though the dominance of large platforms in the digital ecosystem prevents the media from earning fair money.”
AMI also calls on advertisers in the public and private sectors to “trust their advertising campaigns to themselves.” safe, reliable and responsible vehiclesRespectful and committed to the rights of citizens Promoting the democratic quality of Spainall consistent with ESG policies.”
The management of the action carried out by the Spanish media was given to the law firm managed by the professor of Procedural Law. Nicolás González-Cuéllar.
Source: Informacion
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