HE e-commerce We premiered 2023 with good news Spain. This sales channel was moved between January and March €19,175 million between customer purchases and company sales, i.e. an increase of 22.7% compared to a year ago. Although this volume is slightly lower than the previous quarter (fabric finished 2022 with revenues of 19,650 million in the last three months of the year), data collection presented this Friday National Markets and Competition Commission (CNMC), reflecting that this small decline has been common since 2020 at the beginning of the year and has never been as conservative as this year (-2.6%) since then.
Moreover, this sales channel has been gradually decreasing since the second quarter of last year, and on the other hand, the increase in invoices in this first quarter means a reversal of this trend. And it grows at the same time number of transactionsa sign that this phenomenon is not just effect inflation: In the first three months of 2023, electronic commerce originating from or going to Spain closed 363 million transactions, up 16.1% from a year ago.
“Activity sectors with the highest income travel agencies and tour operatorswith 9.4% of total turnover; HE Air transportationwith 6.4%; And ClothesCNMC ranks third with 6.2%. But they too gambling and betting Ranked first by number of sales, followed by payments restaurants And land passenger transportation.
outdoor activity
Anyway, from all this online spendingmore than half gone foreign companiesonly 43.5% of the revenue generated e-commerce They were going to Spain. Like this foreign net balance Deficit of 8 billion 301 million euros: Spanish consumers spend 8 billion 300 million euros more on streaming platforms foreign ‘e-commerce’that citizens of other countries purchase from Spanish electronics stores.
But this last indicator is on the rise: around 500 million euros above the figure at the end of last year, and over 1,000 million euros compared to the first quarter of the previous year.
Inside SpainIt is mostly purchased from electronic stores. European Union (93.5%) and United Kingdom (2.4%) and some United States of America (1.4%). No other destination contributes more than 1%. branches of activity What attracts the most attention? Clothes, flightsauxiliary services financial intermediation, gambling and betting And travel agency. On the other side of the balance, most foreign spending is concentrated in Spanish ‘e-commerce’: travel agency And tour operatorsIt concentrates almost a third of the investment, hotels and air transportation.
Source: Informacion
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