Advertising and relations industry gathers to present the Association’s new Code of Ethics

Official College of Advertising and Public Relations of the Valencian Community, new Advertising and Public Relations Code of Ethics Las Naves – Center d’Innovacióde in València together with the main organizations in the sector. Emerging digital tools, formats and existing platforms, as well as new challenges to society and the environment, require a review of codes of conduct that promote good practice in the profession and protect clients and consumers.

In the field of the Valencian Community, ethological standards apply to any activity that promotes contracts for goods or services, promotes brands or trade names, or promotes certain attitudes through advertising communications and/or public relations. or behaviors. In this way, the new ethical rules are in 11 articles: performance, relationships with clients and professionalsbasic principles of advertising and public relations, originality, accuracy, protection of minors and bad practices.

Family photo of ecosystem representatives who are part of the process. INFORMATION


Along with the regulation, an annex is presented in the form of ten commandments regarding artificial intelligence applied to the advertising and relations sector. The school recognizes the enormous impact this technology can have on society and through this supplement the school offers a starting point to continue working sectorally.

The event started with the welcome speech of all participants. Juanvi FalcoFamily photo of the college president, presentation of the Code and ecosystem representatives who were part of the process. After the official photo, a roundtable discussion began with the participation of qualified speakers, where the challenges and business experiences of newly conscious organizations were discussed. Chacho Pueblaco-founder and creative director of Felicidad; Alex RubioManager of Twelfhundred; Ramon A. Feenstra, author of the book “Advertising Ethics”. “Challenges of the digital age”; Antonio Traugottdirector general of the Faculty of Marketing and Communication of Catalonia and Marta Chillarón Las Naves – Director of the Center d’Innovació.

The moment to sign the new code. INFORMATION


Autonomous Secretary of the Presidential Cabinet and Generalitat Communications, José Manuel Cuenca, started the participation action by signing the document together with the school president, Juanvi Falcó. This was followed by organizations such as Corporació Valenciana de Mitjans de Comunicació – À punt, Consell de l’Audiovisual de la Comunitat Valenciana, 361 Alicante Association, ComunitAD, ADComunica de Castelló, the Mediterranean, which have participated so far. Marketing Club, ESIC or Castelló University Jaume I. Along with other academic patrons present at the event, CEU UCH and Universitat d’Alacant are also in the process of joining in time. Likewise, the event was also attended by friendly organizations that share the spirit of the event, such as ADCV, Dircom or the Society of Dubbing Actors and Actresses. He also attended the event Julio Aguado He represents the Communication Department of the Valencia City Council.

Official College of Advertising and Public Relations of the Valencian Community

Its purpose is the exclusive organization and representation of the profession, as well as the defense of the professional activities and interests of its members. Since its founding in 2001, it represents the profession and its members before public administrations and ensures professional ethics and respect for citizens by applying ethical standards, among other functions such as collaborating with non-profit organizations to advance humanitarian action. Each year, we host, among other events, trainings, talks from inspiring minds and their academic patrons, Effective Communication Day will take place on November 15 in 2023.

Source: Informacion

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