Moscow (19.9%) is one of the largest cities in Russia in terms of demand for “healthy” fast food. This was shown by a study by Kroshka Potatoes analysts, the results of which were reviewed by socialbites.ca.
The top 5 are capital cities with a population over 100 thousand (17.7%), centers with over 500 thousand people (16.8%), cities with a population over one million (16.2%) and St. Petersburg (14.0%). %).
At the same time, women seem to focus more on having healthy alternatives on the menu when choosing fast food restaurants than men.
Average monthly income also affects the choice of healthy alternatives. People with income over 75 thousand rubles are 25% more likely to monitor whether food is healthy. At the same time, low-income masses also pay attention to product quality.
Network experts emphasize that, despite the high popularity of classic foods containing mayonnaise, the share of the audience preferring lower-calorie alternatives is gradually increasing.
“Today, the main trend of young people is conscious consumption. They are looking for quick and healthy snacks. Fast food restaurants are actively developing the field of healthy food to meet market trends and impose strict requirements on product quality to suppliers,” commented Sergei Zaitsev, General Director of the Kroshka Kartoshka chain.
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Source: Gazeta
Barbara Dickson is a seasoned writer for “Social Bites”. She keeps readers informed on the latest news and trends, providing in-depth coverage and analysis on a variety of topics.