This big chains fast food, Traditionally criticized for their effects on global deforestation and the animal welfare conditions of supplier farms, these companies seem to be making progress in promoting vegetable dishes in Spain as well. However, this is a very slow and timid trend, and it currently affects only a few companies in our country. A report by food awareness organization ProVeg International concludes: Only three of the analyzed chains (Subway, Dominos and BurgerKing) offer veggie meals in Spain. In all analyzed countries, there is an increasing increase in the availability of plant-based food in such establishments.
And the evolution of the vegetable food market clearly reflected in the figures. The market for plant-based meat alternatives is expected to double over the next five years, from $7.9 billion in 2022 to $15.7 billion in 2025 and $78.95 billion in 2028. Actually, expected In Spain, exceeding 1,000 million euros in 2026, nearly double what it was in 2020.
In this report also not only from Spain, eight more countriesThe proposal to have a real and more general image of how fast food chains are developing in terms of vegetables in and outside Europe (Germany, Belgium, Czech Republic, United States, Netherlands, Poland, United Kingdom and South Africa).
metro Ranked first in Spainabout 15% of main courses, side dishes and desserts with all vegetable options. The good presentation of the dishes in the menu stands out. plant-basedfor example, by using names like “TLC® Teriyaki”, a creative name that avoids terms like “vegetarian” or “meatless” that are deterrent to the general public.
Dominoes Spainmeanwhile, it launched three vegan pizzas in late 2022. With these new menu additions, plant-based options are now approx. 14% of their main course.
Far from these two chains Burger King Spain HE offers only 100% vegetable main courseThe ‘Vegetable Nuggets’, which make up 3% of the main dishes, earn points by using a positive language while presenting the ‘Vegetable Nuggets’ on the menu: “Nuggets with vegetables for a lifetime with the flavor you love so much. .
“It’s great to see how eco-friendly fast food has become, which has always revolved around eating animal meat,” said Josh Bisig, ProVeg project manager. “We reviewed 43 menus from nine countries, of which twenty-two (51%) offered at least one vegetable option.. That’s encouraging, but there’s still a lot of room for improvement.”
McDonald’s and KFC in Spain turn their backs on vegetarian food
Too far back and no plate plant-based The main letters are McDonald’s and KFC. “It’s a pity that Spain’s two most popular chains don’t offer veg options to their customers, in fact, whenever we announce the product launch of these restaurants plant-based “We receive numerous requests from other countries to do the same in Spain,” says Verónica Larco, communications director for ProVeg Spain.That’s why we encourage them to launch in the Spanish market as well, as the demand is incredible.”.
Normalize vegetable options
Recent steps taken by Big Five chains to promote plant-based menus include McDonald’s Germany launching a vegan McFlurry dessert in 2022 and launching vegan Violife cheese at all of Pizza Hut UK’s locations that same year.
“Reaching millions of people, fast food chains play a crucial role in standardizing a more planet-friendly diet. And the best way to do that is to offer plant-based alternatives on their menus that are more accessible, palatable and affordable for everyone.” world,” said Bisig.
While it was clear that some chains outperformed others, ProVeg concluded that all companies should focus on improving their menus in two key ways: increase plant-based options And Implementing menu strategies to encourage consumers to choose products plant-based.
Report Suggestions
The report recommends a series of “good practices” can encourage consumers to enjoy more plant-based foods:
-
The menu options should default to Vegetables.
-
Animal-based options should be replaced with plant-based options rather than simply added.
-
Vegetable options should be integrated into the main menus and repeated in one section. plant-based off the menu.
-
When naming menu items, choose words that focus on the culinary theme, sensory experience, or brand of the product, minimizing words like “vegetarian” or “vegetarian” and avoiding words like “vegan” altogether. or “no meat”.
-
ProVeg also recommends that as the plant-based food industry is constantly growing and people are acclimating to plant-based alternatives, fast food chains should consider partnering or expanding alliances with food manufacturers and retailers that are beginning to expand into this market.
According to the report, plant-based brands will increase their influence by collaborating with the right outlets and distributors.
full report: https://corporate.proveg.com/report/2023-proveg-international-fast-food-ranking/
……….
Contact address of the environment department: [email protected]